Job Posting for [Travel Retail] - Visual Merchandiser, Fragrance at l'Oréal
Key Job Accountabilities:
He/she contributes to launch development, counter opening, and mega event/popup management, as well as
budget control.
Launch Development - Planning
PLV - manage newness & Institutional display design, concept adaptation, order forecast, production and allocation
Visual - process cropping adaptation, planning with language strategy and validation
Retro planning - implement launches following marketing calendar in a timely manner
Launch Development - Execution
Counter update - organize all in store soft merchandising materials toU enhance POS retail excellence consistently
Promotions / HPP - execute project management from design à technical input à production à installation à rectification à report & record
Guideline & Planogram - provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor
Report - maintain systematic photo report & records for presentation or review use
Shop visit - conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance
Counter Opening
Closely collaborate with Retail Design & Project Coordination teams
Estimate opening costs of VM collaterals
Integrate a precise list of VM materials for Project Coordination logistics arrangements
Customize production of specific staging PLV
Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)
Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches
Function as gate keeper to prevent Retail Design teams from various counter configuration’s development
Mega Event / Popup
Contribute VM expertise for PR / KOL / media purposed events
Proceed project bidding to nominate appropriate vendors
Provide technical and practical advices
Participate factory check for structural review and QC
Retail & Merchandising Department
Communication Hub
Facilitate decision making through communication and negotiation
Within Merchandising team - between RD & PE
Within L’Oréal - between DMI / TRM / Asia Zone
Within L’Oréal TRAP - between Marketing / Commercial / Finance / Purchasing / Strategic Business Development
External - Contractors & vendors / Design Agency / Retailers / Airport Authorities
Budget
Formulate annual budget and review periodically
PLV development for both newness & institutional (order from DMI / Asia Zone / local production)
Counter update cost (visual printing, guideline and installation)
Promotion cost (design, production, installation and photo shooting)
Key Skills:
Master Retail Design Fundamentals
Designs Customer Centric Retail Concept
Delivers Operational Implementation with Excellence
Act as a Business Driver
Requirements:
Bachelor’s degree or above preferable in Visual Design, Visual Merchandising or related discipline
Minimum 3 years’ experience in Visual merchandising, strong in Project management, PLV developments in retail business
Sense of budgeting
Fluent in English and Chinese, required to work with Chinese vendors
Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup
Motivated, organized and detail-oriented; able to work independently
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