Senior Executive / Executive, Marketing

Objectives:

We are seeking a proactive and driven individual to plan and execute Marketing campaigns, events, and activities while maximizing revenue from leasing opportunities such as advertising space, atrium areas, and pushcarts.

Job Duties:

• Plan, develop, and roll out innovative marketing and promotional campaigns to drive traffic and enhance the mall’s visibility and competitive edge.
• Lead and manage tenant and vendor engagement for events, pushcart leasing, and mall activations — prior experience in these areas is essential.
• Take ownership of casual leasing for advertising panels, atrium spaces, and pushcarts —tracking leads, converting enquiries, and ensuring smooth operations.
• Collaborate with external vendors, contractors, and agencies to ensure seamless execution of A&P initiatives.
• Manage social media platforms and content planning to extend our digital reach and drive engagement.
• Support public relations efforts to uphold and enhance the mall’s brand image.
• Contribute to other marketing-related duties that support team success and mall performance.

Requirements:

• Has hands-on experience in pushcart and event space leasing within a shopping mall environment.
• Is results-driven, organized, and confident in managing multiple stakeholders and timelines.
• Brings creativity and energy to campaign planning and execution.
• Relevant tertiary qualifications in Business, Marketing, Mass Communication or relevant discipline.