Brand Manager

Position Summary:

• Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals.
• Maintain strong relationship with Brand principal and other key stakeholders.
• Drive retail excellence in line with the Brand and Valiram standards.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.

Roles & Responsibilities:

Optimise the sales, profits and other retail performance criteria

• Strategise and implement brand communication needs in keeping with the integrity of the brand and regional appeal.
• Plan and maximise sales and profit contribution of the Brand.
• Develop annual business plan to reflect brand positioning, negotiate key aspects of the planned delivery with the brand principal.
• Achieve business plan profit.
• Direct Operations/ Store Manager on managerial and operational aspects of the store with adherence and compliance to the retail operations standard.
• Driving associate behaviour and productivity.
• Partner with Merchandising to maintain brand profitability by managing full price and mark down sales, intake margins, levels of mark down activity and terminal stock.
• Lead localised pricing strategy and competitor insights and implement appropriate change to maximise sales and increase local market share.
• Reports and statistic compilations in relation to brand performance and share product performance and insight with HOD.
• Managing and maintaining a positive working relationship with the brand principal

Marketing

• Plan, direct and implement appropriate localised marketing activities/events/promotions for positive brand building and in driving sales.
• Partner with Brand principal/HOD to develop seasonal marketing and social media strategies.
• Provide insights to Valiram and the Brand, to better understand market trends and dynamics.
• Support the CRM and increase existing base of VIP customers.

Others

• Partner with Merchandising to place appropriate orders, optimise inventory and oversee in inventory integrity.
• Partner with Visual Merchandising in upholding of VM standard to ensure store environment is enticing, effective and in line with Brand Guidelines.
• To uphold and improve staff morale leading to a positive and dynamic working attitude and environment.
• Support store to maintain productivity and retail operational standards in areas of discipline, work performance and sales.
• In touch with what is happening in the store through periodic store visits.
• Support and assist in projects/tasks related to the brand as required/instructed by HOD/management.