Regional Brand Manager

Position Snapshot

Nestlé Purina Petcare

Changi Business Park, Singapore

Full time

3 years of experience

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.

As a Brand Manager, this role will be responsible for supporting the Marketing Strategy and Long-Term Vision for the Brand on a central level and guide key markets to maximize local opportunities. Brand Managers must be able to engage and inspire others both cross functionally and in the local markets.

A day in the life of a Brand Manager…

• Analyze business and consumer trends, identify key issues facing your business and build and execute innovative brand plans.
• Demonstrate above average consumer insight/strategic brand building capability and posess effective project management skills.
• Implement growth strategies via 3 year brand plan and yearly implementation plan (ICP). Develop or apply (locally aligned or global) brand essence, vision and manifesto.
• Create strategies to win at the first and second moment of truth (product and packaging).
• Create effective brand strategies in collaboration with category to delight shoppers
• Responsible for developing the OBI, Big Idea, Campaign Idea, engagement strategies, implementation and tracking effectiveness with support and guidance from the Marketing Manager.
• Identify new, consumer insight driven, innovative ideas to drive brand growth. Develop new product ideas, renovation to current products and strategies. Demonstrate vision and leadership in building of Long Term I&R Pipeline.
• Lead the main cluster of markets for the brand, identify gaps and opportunities for these markets and find synergies to drive an efficient business.
• Identify gaps and opportunities for markets and find synergies to create win-win situations to ensure needs of the markets are delivering to overall business objectives.
• Deliver cross functional alignment to aligned brand strategies and implementation plans.
• Working together with other (brand) teams and functions focusing on overall business goals and objectives and develop strategies and plans to meet them.
• Work closely with the PTC, TAG, and R&D teams to develop products that meet the palatability and digestability targets, address new trends, are cost competitive and are sustainable by design.
  
  

What Will Make You Successful

• Digital/Communications/Marketing Degree equivalent
• 3-5 years’ experience in marketing and/or generating demand functions at Nestlé or equivalent FMCG.
• Experience working in cross functional teams
• Successful experience in project management.
• Successful experience in achieving goals through working with others (ie not sole contributor).
• Brief writing, agency management, and successful creative campaign execution.