Public Relations Intern

Company Description

MSL is an award-winning global public relations firm with the largest footprint in Asia Pacific. We are committed to advancing the communications industry through cutting-edge analytics, unique creative and impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing.

Overview

We are looking for a dynamic and creative PR Intern to join our team! This is an exciting opportunity to gain hands-on experience in public relations, media relations, and strategic communications.

Responsibilities

Contribute to day-to-day account implementation, supporting other team members in ensuring the efficient delivery of the communications plan.

The role will see you supporting with account, media and influencer management as well AS contributing to shoots, events and new business pitches. There will be opportunities to flex your creative writing skills for a range of assets and mediums, from press releases to video scripts and social media posts.

Client handling

• Attend client meetings, draft agendas and contact reports
• Keep up-to-date record of forthcoming editorial coverage
• Support with compiling monthly or project reports
• Proactively put forward suggestions/ideas to account teams
• Media monitoring
  
  

Daily media monitoring

• Proactively monitor and flag trends or coverage from clients’ competitors, market, or industry
• Media and influencer management
• Build media/influencer relations skills and pitch stories/partnerships
• Update and manage media/influencer databases
  
  

Copywriting

• Research and write press releases and marketing copy i.e. newsletters, advertorials, social media copy
• Shoots and events
• Attend and support at video and/or photoshoots
• Support with event coordination including liaising and negotiating with suppliers, assembling media packs, arranging logistics and team diaries, whilst keeping teams and clients up to date
  
  

NEW BUSINESS DEVELOPMENT

• Undertake research to support new business pitch decks
• Attend and contribute to brainstorms and planning sessions
  
  

Qualifications

• Current communications student from a local university
• Fresh grads are welcome!
• Must be able to commit at least 4 months