Senior Account Director

Company Description

Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia. At Leo Burnett Singapore, we believe that our Humankind philosophy allows our creativity to transform human behavior.

We believe in effecting positive change through creativity, always.

And while we seek out the most brilliant minds to help us on our quest, we’re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.

We’re a community of experts that hail from every discipline.

We’re activists who embrace challenges with agility and dynamism.

We’re idealists who thrive on inspiration.

We’re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.

We’re all that, but we don’t stop at that.

Because we’re committed to becoming better versions of ourselves, every. single. day.

Overview

We are looking for a Senior Account Director to lead a well-love F&B brand in Singapore.

Responsibilities

Expectations of a Senior Account Director

Strategic Leadership (60%)

• Drive strategic vision and direction for key campaign pillars within the account.
• Develop annual campaign roadmaps with a forward-thinking approach.
• Provide high-level strategic counsel to clients.
• Identify growth opportunities within the account and lead pitches for new projects.
• Collaborate with internal teams to develop integrated marketing strategies.
• Build strong senior client relationships and position the agency as a trusted partner.
  
  

Operational Excellence & Team Leadership (40%)

• Oversee execution of campaign pillars, ensuring efficiency and quality.
• Lead, mentor, and develop the portfolio team.
• Manage revenue and financial tracking for key campaign pillars.
• Manage internal and external stakeholders to ensure seamless execution.
• Drive innovation, efficiency, and continuous improvement.
• Serve as an escalation point for campaign pillar-related issues
  
  

Expectations as a member of our community

• You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
• Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
• You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other
  
  

Expectations as a team leader

You will learn that we prefer not to hire our leaders, but to grow them. As your own leadership journey evolves, your primary goal will be to nurture the next generation of

leaders. You will reflect our “People First” ethos, where we believe that the best work can only come from a team that feels happy, secure and motivated, with a clarity of purpose. You understand that humility and kindness are equal in importance to daring and initiative. You value diversity, equality and inclusivity, not because it’s fashionable but because it’s obvious.

In This Role, You Will Specifically Be Expected To

• Provide leadership and professional development to department staff.
• Mentor and trains team members, write performance reviews, and allocate work
• Monitor teams to deliver beyond client’s expectations
• Motivate your team, and be the glue that keeps teams going
• Set goals and KPIs for each team member, and works with them to achieve these
  
  

Qualifications

• Minimum 10 to 12 years account management experience in a creative advertising agency
• Strong combination of being highly strategic in your counsel, and highly effective in your executions
• Preference for prior work experience managing a regional/global FMCG/CPG brand with work created and delivered for multiple markets
• Ability to contribute to the strategic process, and lead strategic conversations on the brand with the client leadership team
• Capable of writing a thoughtful interactive communication strategy presentations, highlighting current trends in digital, media, technology and advertising that may be utilized to achieve a client’s business outcomes
• Lives the interactive ecosystem (truly born of Digital), understands how social, mobile, experiential, search, etc all co-exist
• Able to effectively interpret and lead regarding measurement reporting, whether regarding standard or rich media advertising or social
• Rallies behind interactive briefs and pushes clients and creatives to explore new interactive projects
• Ability to work under pressure and meet deadlines in a fast-paced creative environment
• Effective negotiation and problem-solving skills
• Strong financial understanding of budgeting, estimating and agency profitability
• A track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
• Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
• Highly organized with a keen sense of attention to detail with exceptional initiative and follow through skills