Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Overview
The Director, Marketing Brand Communications, Burger King, APAC will oversee brand management for the region, working with global, regional, and local franchisee teams to build a robust Burger King brand. Based in our Regional Headquarters in Singapore, this role will drive brand positioning, elevate brand awareness, and lead initiatives that build brand love and product awareness. This role reports to the Regional Chief Marketing Officer.
Your Responsibilities
- Brand Communication Strategy & Media
- Responsible for Brand fundamentals analytics, identifying key priorities and action plan especially for T5 markets (China/Korea/Australia/Japan/India).
- Lead and drive global and regional initiatives including setting up business case and cross functional alignment.
- Responsible for developing regional toolkits behind key brand/product launches, ensuring key stakeholders’ engagement and alignment.
- Partner with stakeholders (global/franchisee partners) and at times, lead and own regional brand research methodologies and action plan.
- Manage regional communication workstreams, including product and marketing collateral approvals.
- Drive compliance to brand guidelines, including training and immersing stakeholders on brand positioning and standards.
- Drive communication effectiveness, including partnering franchisee partners on creative brief development, creative pitches and qualification.
- Manage and drive enrollment and execution with excellence of Burger King global kids/toys program.
- Identification and forging partnerships to elevate brand awareness and engagement with consumers.
- Drive media effectiveness and efficiency especially for key markets.
- Cross-functional Collaboration
- Identification and drive collaboration with external partners (brand/product/suppliers) to bring strategic and exciting partnerships to elevate brand awareness and engagement.
- Partner with media houses and platforms to optimize communication and media strategy for greater reach and impact.
- Work closely with key stakeholders across global, field and local franchisee teams.
Your Core Skills
- Effective influencing and communication skills, especially with senior leaders.
- Ability to unearth consumer insights, trends and develop product/brand stories, claims and positioning.
- Ability to perform under high pressure, comfortable in multi-tasking and ability to prioritize to meet deadlines with optimized resources.
- Ability to synthesize and analyze small and large data sets into useful information and actionable next steps.
- Ability to create compelling business cases and present impactfully to influence key stakeholders
- Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong leadership skills with the ability to influence cross-functional teams, franchisees, and agencies.
Your Experience
- At least Bachelor’s degree in business administration, Marketing, or a related field.
- 9 years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
- Knowledge and understanding of the APAC region.
- Strong knowledge of consumer marketing, analytics, and insights, with experience in media planning and optimization preferred.
- Strong written and verbal communication skills; fluency in English is required, with proficiency in additional Asian languages preferred.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Demo