Marketing Manager

• Develop and implement comprehensive marketing strategies for our SaaS and software products.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create and manage content for digital platforms including website, social media, blogs, newsletters, and paid ads.
• Plan and execute lead-generation campaigns through SEO, PPC, email marketing, and social media.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Analyze campaign performance and adjust strategies based on KPIs and ROI.
• Manage relationships with third-party vendors, agencies, and partners.
• Develop product positioning and messaging that resonates with target audiences.
• Oversee marketing budgets and ensure efficient allocation of resources.

Represent the brand at industry events, webinars, and networking opportunities