Associate Lecturer - Marketing Fundamentals (HE10)

Marketing Fundamentals
On completion of the Marketing Fundamentals module, students would gain knowledge
and understanding for basic theories, ideas, and approaches with the marketing
function: an understanding of the marketing environment, the development of strategies
in marketing and the role of selling in marketing. Students will not only be trained on
the fundamentals of marketing, which include analysis of consumer and business buyer
behavior and rudiments of a marketing strategy and planning but also be introduced to
modern themes such as key account management, direct marketing, e-commerce and
global marketing. In addition, students will learn how culture influences marketing in
a global business context.

We regret that only shortlisted candidates will be notified.