Marketing Manager

Position Overview

We are looking for a passionate and strategic Marketing Manager to lead and execute marketing initiatives for our portfolio of China-origin F&B brands in Singapore. This role requires a deep understanding of both Chinese dining culture and the local Singaporean market to drive brand growth, customer engagement, and sales performance.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute localized marketing strategies to grow awareness and market share for Chinese Brand restaurants.
• Ensure brand consistency and alignment with group-wide marketing goals while adapting to local customer preferences.

Campaign Planning & Execution

• Lead end-to-end marketing campaigns, including seasonal promotions, festive launches, new outlet openings, and brand collaborations.
• Work closely with operations, culinary, and design teams to create effective and on-brand marketing content.

Digital Marketing & Content

• Manage digital presence across platforms including Instagram, Facebook, Google, WeChat, RED (小红书), and Grab.
• Drive online engagement, traffic, and conversions through targeted digital advertising and influencer partnerships.
• Collaborate with content creators to develop high-impact visuals and storytelling for brand campaigns.

Customer Engagement & Loyalty

• Develop and manage loyalty programs, CRM campaigns, and database marketing to enhance customer retention and lifetime value.
• Track customer feedback and dining behavior to inform marketing strategies.

PR, Events & Partnerships

• Organize and manage PR campaigns, tasting events, media engagements, and key influencer activations.
• Cultivate relationships with media, content creators, and community partners to extend brand reach.

Analytics & Budget Management

• Monitor campaign performance, outlet traffic, and sales impact using data and analytics tools.
• Prepare reports, present insights, and optimize marketing plans based on performance data.
• Manage marketing budgets effectively to ensure ROI and cost-efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of marketing experience in the F&B or hospitality sector.
• Strong knowledge of both Chinese F&B culture and the Singapore consumer market.
• Proven success in managing multi-channel campaigns, brand launches, and content creation.
• Familiarity with digital platforms and analytics tools.
• Bilingual in English and Mandarin (written & spoken) to manage bilingual marketing content and liaise with Mandarin-speaking stakeholders.
• Highly organized, creative, proactive, and performance-driven.