Creative Strategist

About us
We are a global marketing agency that has gone from start-up to multi-national inlittle over two decades. Our success is due to a combination of factors. Talented peopledelivering award-winning campaigns. Expanding client relationships into newmarkets or services. Making strategic acquisitions. TEAM LEWIS has won manyprestigious awards, including Cannes Lions, PRovoke Media, ICCO, EuropeanExcellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was aneed to respond to the challenges the COVID pandemic brought to communities andcharitable organisations. TEAM LEWIS saw that support was crucial and change wasneeded to make that happen. Our local causes scheme was launched. Every memberof TEAM LEWIS can nominate a local cause close to their heart to receive a cashdonation. In addition, nominated causes can also benefit from a donation in kind ofexpertise, time, and resources. In the past year TEAM LEWIS has donated almost$2million to 445 causes around the world.

You can read more about TEAM LEWIS Foundation athttps://www.teamlewis.com/impact/

Purpose of the role

The Creative Strategist will play a pivotal role in shaping and executing integratedcampaigns that span traditional PR, digital media, social media, ATL, contentmarketing, and more. This position requires a deep understanding of both creative andstrategic thinking, with the ability to craft compelling stories and translate them intoeffective communication strategies built on data and insights. The ideal candidate issomeone who thrives in a collaborative environment and is excited about pushingboundaries to deliver innovative solutions

Collaborating with account directors, managers, copywriters, designers, videographersand other marketers on a daily basis, the individual seeks to deliver an executablecohesive marketing / communications strategy for clients that is relevant to its targetaudiences and support their business needs.

Key responsibilities and tasks

Client Management

• Leads an accountable strategic relationship with the client, providing insight,expertise and partnership across a wide variety of creative services (ie. Videoproduction, animation, graphic design, website interaction) 

• Responsible for ensuring excellent client communication at all levels; definingKPIs, deadlines and service agreements for the team
• Drives the delivery of an added-value consultancy and works closely withclients to deliver campaigns, services and products across traditional andemerging creative technologies, both on and off-line

Creative Services

• Participating in new business meetings to pitch creative services and work with prospective new clients to develop creative ideas and strategies
• Sells creative opportunities within existing accounts and leads clients to uptake creative solutions
• Directs creative concepts which align to business goals, ensuring efficient and effective delivery by the team
• Actively promotes the adoption of novel ideas, creative thinking and innovative solutions across the local team
• Ensures a consistent level of service and creative output from the creative services team
• Provides strategic insight and direction for new business pitches and internal communications
• Keeps pace with external creative trends and shares this knowledge with the creative team and local colleagues

Digital / Social media

• Works collaboratively with the Digital team to increase the utilisation and selling of digital services
• Oversees the management of creative initiatives and projects for both TEAM LEWIS and its clients, integrating these with other LEWIS services where possible
• Partners with the wider Digital team to develop innovative, compelling and impactful creative content for both current and prospective clients

Team working and development

• Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
• Plays a leading / co-leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges
• Acts as leader in guiding colleagues on how to best manage campaigns and projects
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development

Reporting and analysis

• Communicates account performance internally and provide strategic advice to the client based on measurable analysis
• Monitor and report back on account KPIs and ensure accurate reporting by junior team members
• Provide detailed reports to the TEAM LEWIS senior management team on request

General

• Actively contribute or lead on Singapore office initiatives across LEWIS culture, marketing programs and HR initiatives
• Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values and work
• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Maintains a detailed and up-to-date knowledge of competitors activities
• Overall, be a guardian of best marketing practice

About you

• 5 years’ experience in creative, copywriting, or content creation for web, digital, social or ATL
• Understanding of design, copy and web best practices and guidelines
• Understanding of video production process
• Understanding of brand development and multichannel marketing concepts
• You are a digital native, you understand the internet of things and you have an eternal love for consuming and creating clever content
• Experience managing clients as well as internal staff
• Calmness under pressure and ability to deliver to tight deadlines
• Excellent communication skills (written and spoken)
• Excellent leadership skills
• Creative thinking and independent problem solving
• Time management and organization
• Acute attention to detail
• Positive, constructive attitude
• Polished and professional appearance
• Experience working with insights and analytics tools such as Locowise, Meltwater, Trackrr, Google Analytics, Similarweb, Firebase, Global Web Index, YouGov, a plus

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.