Consumer Insights & Market Intelligence Manager (MY or SG Based)

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

This role is responsible for driving the SEA4 Consumer Insights/Marketing Analytics strategy through design and execution of actionable, consumer-focused analytics. This role will be the in-house expert in producing and presenting trends, advanced analytical and reporting output that is easy to understand with a focus on actions based on business questions. This role will be the partner of brands to provide guidance and advise on how to leverage analytics to blend in their business process addressing their business questions as well as continuously drive adoption by elevating the user experience and coping with the ongoing business needs. Kindly note that this role may be based in either Kuala Lumpur, Malaysia or Singapore.

What You Will Achieve

• Market Intelligence:
• Establish a research agenda to unlock white spaces in the competitive landscape
• Drive channel and category discussion utilizing market intelligence data
• Visualize opportunities in the framework of existing product portfolios and service delivery to customers/consumers
• Data processing and management to support usage and communications amongst stakeholders
• Help the business unleash new categories, price segment, benefits and geographical relevant consumer needs that lead into new concepts and product propositions
• Production of analytical output and projects to answer business questions using any tools at your disposal
• Develop reports and data visualizations based on business needs
• Co-ordinate with in-house IT experts as required
• Consumer Insights:
• Support the establishment of Best Proven Practice for ELC consumer research
• Provide valuable inputs to the team on leading edge consumer/shopper research approaches with particular applications/added value to understand the cosmetic consumer/shopper
• Review insights where methodology needs to be fine-tuned to match the particularities of the SEA cosmetic market environment
• Based on consumer data analytics (i.e. customer purchase behavior analysis, portfolio review, pre/post campaign analysis, competitor analysis, media spend), provide strategic insights and recommendations to drive actions for brands to and formulate their marketing and consumer focused strategies and support regional and global analytics projects
• Independently manage analytics related projects. Prepare project specifications for analysis that clearly outline -
• Objective and expected outcome in terms of specific deliverables
• Required inputs:
• Management support
• User commitment
• Data
• Resources
• Technology, etc
• Cost, time and quality implications
• Project management and quality assurance
• Communication plan
• Rollout and post-implementation execution
• Determine the need utilize current agencies, and when to engage with new agencies when required for specific projects.
• Ability to manage agency delivery in terms of timely and accurate outputs.
• Overall Strategic & Analytic Support:
• Strong SEA market understanding at a macro economics level to drive predictive modeling forecast of prestige beauty
• Contribute to the ongoing improvement and adaptation of the Analytics, CRM and Consumer strategy at the affiliate and regional level
• Mentor and educate DCM and brand function team members on how to leverage Consumer Analytics
  

What You Will Need

• Strong ability to derive actionable insights from data to answer business questions
• Ability to make turn complex output into simple output to achieve a business objective
• Ability to leverage and understand interdependencies between multiple sources of data to derive contextual insights based on business needs. Data sources including: CRM, Social, Digital Marketing, Media/Advertising Spend, Competitor/Industry Data, Consumer/Shopper Insigts
• Ability to leverage business and market data analytics and visualization tools to make data easy for stakeholders of all levels to interpret
• Business Intelligence (BI) methods and techniques
• Strong verbal and visual presentation skills and ability to fully leverage Microsoft 365 suite
• Experienced in managing vendors or agencies to identify and validate emerging trends of Skincare, Makeup ad Fragrance, share reports and update
• Experienced in partnering with IT team to ensure the ongoing development of analytics and reporting in a timely manner with focus on output quality
• Support and execute the consumer/shopper insight agenda for region and brand marketing supporting the regional brand teams
• Support the establishment of Best Proven Practice for ELC consumer research
  
  

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.
  
  

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.
  
  

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.