Strategist (Senior/Executive)

About The Role

This position will be based in our Singapore office located in Kallang Bahru.

We are seeking someone with a strategic and creative mindset to develop compelling campaign proposals that align with client objectives.

You will be responsible for developing insights-driven campaign strategies and designing impactful, measurable, integrated campaigns that drive business growth and engage our audience.

What You Will Do

• Develop full-fledged campaign proposals that align with the client’s overall strategy and objectives
• Ensure proposals produced are of the highest quality and in line with company standards
• You will help clients to analyze their business landscape and challenges to observe and recognise patterns that identify trends and inform key insights
• Build strong relationships with key clients while deepening their knowledge of interactive marketing
• Develop forward-thinking strategic POVs on emerging trends and platforms
• Identify proactive moments or ideas that a brand can opportunistically activate on
• Collaborate with cross-functional teams including account management, media planning and buying, and project management to ensure campaigns are delivered on time and on budget
• Use data and insights to inform campaign strategy, ideas and plans including performance optimisation
• Stay up-to-date with industry trends, technologies and best practices
• Participate in new business pitches
  
  

The Successful Candidate Should Have

• At least 2-3 years (executive) or 5-7 years (senior) of planning experience in an agency environment and/or working with developing insights, leading cultural trends, and driving big ideas for integrated campaigns
• Bachelor's degree in marketing, advertising, or a related field
• Strong experience in developing and executing integrated campaigns, with a focus on content marketing, social media strategy and integrated communications
• Is naturally curious and loves to explore and nurture intellect
• Strong written and verbal communication skills, with the ability to effectively pitch ideas to clients
• Articulate and concise with the written word. You are able to make ideas come to life even when limited to just words.
• Strong project management skills with the ability to manage multiple projects and priorities
• Strong analytical skills and experience using data to inform and optimize campaign strategy
• Proven ability to work effectively in a fast-paced, deadline-driven environment
• A passion for staying up-to-date with industry trends, technologies, and best practices