Marketing & Events Executive - International School - 5.5 days (West) - WC3

Responsibilities:

1. Collaboration & Campaign Execution: Work closely with various teams to develop and execute marketing campaigns promoting the school’s programs, events, and initiatives.
   
2. Market Research: Conduct research to understand the trends, identify target audiences, and spot growth opportunities for the school.
   
3. Content Creation & Distribution: Collaborate with content and design teams to create and distribute content, promoting school programs and events.
   
4. Paid Media: Manage paid media campaigns in partnership with external agencies/partners.
   
5. Conversion Optimization: Analyze data from digital platforms to optimize user experiences, reduce bounce rates, and increase engagement.
   
6. Lead Nurturing: Develop content strategies that help nurture and convert leads into enrollments.
   
7. HubSpot Management: Manage marketing automation tasks and inbound marketing efforts using HubSpot.
   
8. Social Media & Online Community Management: Oversee social media channels and online communities to boost engagement.
   
9. Event Planning & Execution: Organize, coordinate, and execute school events such as open houses, community programs, and booths.
   
10. Vendor and Supplier Coordination: Liaise with vendors to secure necessary services and materials for events.
    
11. Budget and Timeline Management: Ensure events stay within budget and timelines while executing the necessary marketing efforts for a successful outcome.
    
12. Stakeholder Collaboration: Work closely with stakeholders to ensure events meet their objectives and expectations.
    
13. Post-Event Evaluation: Gather feedback and evaluate the event's success to identify areas for improvement for future events.

Requirements:

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Preferred Experience in the Education industry.
• Proven experience in digital marketing, event planning, or similar roles, with a track record of successful event execution and meeting targets.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with colleagues and vendors.
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and priorities simultaneously.
• Proficiency in MS Office Suite/Google Platforms.
• Strong knowledge of HubSpot for marketing automation and inbound marketing.
• Creative thinking and problem-solving abilities to overcome challenges and enhance the event experience.

Interested candidate please send your resume to gray.chua@wecruit.com.sg

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