Regional Manager, APAC

Job Type

Full-time

Description

Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 700 passionate team members. The Regional Manager will be based out of either Singapore or Hong Kong.

What You’ll Do:

The Regional Manager, APAC will lead sales growth, manage distributor and retail relationships, and drive strategic initiatives to expand Whisker’s presence across the region. As the first hire in APAC, this self-motivated, independent leader will play a key role in identifying opportunities, building partnerships, and collaborating closely with Whisker HQ—often across time zones—to ensure alignment with global priorities. While the role is highly autonomous, major decisions around contracts and strategy will be made in coordination with senior leadership to maintain brand consistency and strategic focus.

Essential Duties and Responsibilities:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

• Takes full ownership of revenue and margin targets for the APAC region
• Onboards new retail and distribution partners
• Develops and executes strategic sales plans tailored to different APAC markets
• Supports distributors in establishing strong reseller networks across multiple channels, including DTC, online marketplaces, consumer electronics retailers, and pet specialty stores
• Builds and maintains strong relationships with the top 3-5 key customers in each territory, ensuring alignment with Whisker’s growth strategies
• Monitors and manages channel conflicts while optimizing sales distribution
• Captures and analyzes market data, sales trends, and competitive insights to inform business decisions
• Conducts ongoing competitive analysis to track industry trends and identify growth opportunities
• Works closely with Whisker HQ teams to share local market feedback and insights
• Partners with marketing agencies and retail partners to ensure proper brand positioning and marketing compliance across online and in-store promotions
• Oversees trade shows, product launch events, and promotional campaigns to enhance market visibility
• Manages a balanced promotional strategy, ensuring premium brand positioning while leveraging seasonal promotional opportunities
• Develops and maintains accurate sales forecasts, budgets, and promotional plans in collaboration with distribution partners
• Tracks sales performance by retailer and product SKU, ensuring timely reporting to senior management
• Manages inventory planning with distributors to ensure adequate stock levels
• Oversees distributor performance and conducts periodic business reviews
• Collaborates with HQ to negotiate distributor agreements, pricing strategies, and marketing investments
• Ensures compliance with country-specific laws and regulations, including product approvals, consumer rights, and taxation policies
• Prepares and presents monthly business reports summarizing sales results, opportunities, and challenges
• Will perform additional responsibilities when required
  
  
  

Requirements

What You'll Bring:

• BA/BS in Business and/or equivalent years of experience
• 7-10 years of proven sales experience in consumer products, preferably in the pet care or consumer technology sectors
• Demonstrated success in managing distributor relationships and retail sales channels
• Strong understanding of the APAC region, with experience launching and expanding brands in diverse markets
• Exceptional verbal and written communication skills in English
• Ability to analyze sales data, market trends, and forecasting reports to drive strategic decision-making.
• Experience in establishing brands, launching new products, or entering new markets
• Must be able to work independently and proactively in a remote environment, setting goals and taking initiative without direct oversight
• Willingness to work outside standard business hours to collaborate effectively across multiple time zones, including the U.S. Central Time Zone
• Ability to travel across the APAC region and occasionally to the U.S
• Self-motivated, adaptable, and capable of working independently in a remote environment
• Maintains confidentiality of proprietary information
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
• A high degree of initiative, self-motivation, and ability to motivate others
• Ability to establish and maintain cooperative working relationships with Team Members and colleagues
• Comfortable with office pets (cats, dogs)
  
  
  

Not Required but Nice to Have!

• Fluent in additional APAC language(s) is a plus
  
  
  

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras.

Statement of Inclusivity:

We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.