Digital Marketing Consultant

Introduction

A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe.

You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.

Your Role And Responsibilities

As a Digital Marketing Consultant you will work in an omnichannel environment & help drive best-in-class customer experience. A successful Consultant is regarded by clients as a trusted business advisor who collaborates to provide innovative solutions used to solve the most challenging business problems.

You will work on projects that help clients with defining and implementing their omnichannel marketing strategy. You can take advantage of opportunities to master new skills, work across different disciplines, move into new challenges and develop a robust understanding of different industries.

Your Primary Responsibilities Include

• Marketing Strategy definition: Be the first point of contact for the client's marketing teams and support them in defining their omnichannel customer journeys & campaign briefs. Provide recommendations and share best practices.
• Customer journeys implementation: Liaise with the operational team to make sure the campaign is implemented successfully and all necessary approvals are in place. Support the client in resolving any bottleneck.
• Marketing Campaign performance analysis: Review campaigns performance and provide recommendations for metrics improvement when needed.
  
  

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• 2 years of marketing experience, specifically in CRM & Digital Marketing.
• Strong understanding of campaign management and marketing automation.
• Hands-on experience in marketing automation tools (Salesforce Marketing Cloud, Adobe Campaign, mailchimp etc).
• Excellent communication in English, ability to work in culturally diverse teams.
• Strong analytical skills
  
  

Preferred Technical And Professional Experience

• Experience in managing multitouch / omnichannel / online-to-offline campaigns would be advantageous.
• Understanding of relational databases architecture, knowledge of html/CSS would be a plus.
• UI/UX experience.