Marketing Manager

Job Overview:

This is a on site role in Kenilworth, just outside Coventry, please only apply if you can work from the office on a daily basis.

The Marketing Manager will lead Ground Up Property Services’ marketing strategy, driving brand awareness and generating demand across the property management and facilities maintenance sectors. This role is central to shaping our brand presence and communicating our expertise in facilities management for blocks of flats, emergency call-out services, and property maintenance. The successful candidate will work across digital and traditional channels to develop a cohesive and impactful marketing strategy, ensuring alignment with company goals

Key Responsibilities:

• Develop Marketing Strategy: Create and implement a comprehensive marketing plan that supports business growth and positions Ground Up as a leader in the industry.
• Content Creation & Management: Oversee content creation for multiple channels, including LinkedIn, newsletters, website, and blog posts, focusing on key areas such as seasonal maintenance, property care tips, and industry updates.
• Social Media Management: Develop and manage social media campaigns, engaging with followers and increasing brand visibility. This includes creating posts relevant to weather, property news, and emergency services provided by Ground Up.
• Campaign Management: Plan, execute, and measure marketing campaigns across digital platforms and email marketing, maximising return on investment and adjusting tactics based on data insights.
• Market Research & Analysis: Conduct market research to understand competitor activities, client needs, and emerging trends in the property management and facilities maintenance sectors, using this information to refine marketing strategies.
• Brand Management: Ensure brand consistency across all marketing materials, from online content to printed collateral, and maintain brand voice in line with company values and objectives.
• Events & Sponsorships: Identify and manage opportunities for industry events, sponsorships, and partnerships that align with company objectives, particularly in the property and social housing sectors.
• Budget Management: Oversee the marketing budget, optimising spend across channels and ensuring cost-effectiveness in all marketing activities.
• Performance Monitoring: Track and report on key performance metrics, using analytics to guide future marketing activities and achieve optimal results.

Qualifications & Experience:

• Proven experience in a marketing management role, ideally within the property services, facilities management, or similar sector.
• Strong understanding of digital marketing strategies, social media management, and content marketing.
• Proficiency in marketing and analytics tools, including Google Analytics, LinkedIn, and email marketing platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in crafting engaging content.
• Analytical mindset with experience in data-driven decision-making.
• Strong organisational skills to manage multiple campaigns and deadlines effectively.

Desirable Skills:

• Knowledge of the property management industry, particularly in social housing or facilities maintenance.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) to support content creation.
• Familiarity with CRM systems and customer segmentation.