At NEOM McLaren Electric Racing, our ambition is to win races and championships. We love the challenge of competing against the best, pushing the limits of performance and technology, while inspiring our people to pursue innovation and unlock their potential in the ever-growing world of motorsport.
McLaren Racing’s entry in Extreme E and Formula E aims to accelerate McLaren Racing’s sustainability journey and reach a new, more diverse global audience and workforce. Based on the unique Bicester Heritage site, the Extreme E and Formula E teams combined are known as NEOM McLaren Electric Racing.
Purpose of the Role:
You will play a key role in delivering NEOM McLaren Electric Racing’s strategy by growing and engaging with a diverse global audience. From managing the social media channels and all content pertaining to both the NEOM McLaren Formula E and NEOM McLaren Extreme E teams, you will be at the centre of an exciting journey for NEOM McLaren Electric Racing.
This opportunity includes travelling to races around the world while collaborating with and learning from some of the best creative minds in sport and entertainment.
NEOM McLaren Electric Racing is a fast-paced and high-performance environment, and the nature of racing on weekends and working in the digital space means working unsocial hours. We also have a fun, supportive and diverse environment where our people are given autonomy and opportunities to not only develop as people managers, but to also grow your skill base and develop into world-class practitioners.
Role Dimensions:
You will report into the Head of Communications – Electric Racing and will manage a small team to support the delivery of the content plans you devise, and growth across our social media channels.
You will also work alongside our Formula 1, IndyCar and esports social media managers, and with them, work together to collectively grow the McLaren Racing brand.
- You'll be based at either our McLaren Technology Centre in Woking, or our Electric Racing base in Bicester.
- Travel to both locations (McLaren Technology Centre in Woking, or our Electric Racing base in Bicester) will be required on a regular basis and international travel to races and events on occasion.
- We have adopted hybrid working across the team. We work a minimum of 3 days a week at either Bicester or the MTC, with flexibility to work from home up to 2 days a week. Flexibility will be required to meet the operational demands of the role.
- Weekend work / race weekend support from home.
Principal Accountabilities:
Including but not limited to:
- Lead, develop, and support a small team (social media executive, content & production senior executive) to deliver against our electric racing objectives and KPIs.
- Day-to-day management of content delivery and social media channels, in line with NEOM McLaren Electric Racing’s and McLaren Racing’s social media strategy and tone of voice.
- Hands-on publishing and content creation.
- Working closely with the Head of Content and Distribution & Head of Communications to develop best-in-class content and social media strategies.
- Support the wider commercial team to help deliver our commercial targets and ultimately grow each of our racing teams.
- Manage the execution of contractual partner and licensing posts across all channels.
- Periodic reporting and benchmarking on the team’s social media and content performance, ensuring the team keeps delivering best-in-class content.
- Collaborate with fellow managers to maximise McLaren Plus sign-ups, the McLaren App, and drive traffic to the McLaren website and the McLaren Store.
Knowledge, Skills and Experience:
- Established social media and content background, including proven experience in managing the day-to-day activity of a major brand (either team or agency side).
- A strong understanding of content, from the ideation stage to delivery.
- Experience of managing and developing a small team.
- Proven track record of driving follower growth and high engagement.
- Excellent copywriting, proofreading and editing skills, demonstrating a clear understanding of social media tone of voice.
- Demonstrable passion for social media community engagement and an understanding of the role that social media plays in sports fan engagement.
- Ability to identify and establish social media trends and turn those insights into actionable initiatives.
- Ability to engage multiple internal and external stakeholders at all levels of seniority.
What can McLaren offer?
We strive to provide a fun, innovative, collaborative and open culture where everyone’s input is welcome, and everyone feels part of our achievements. We work hard to create a culture of continuous improvement and support this with a proactive approach to management and personal development.
NEOM McLaren Electric Racing is based at the Bicester Heritage site on the edge of Bicester. There are multiple lunch options all within a walkable distance as well as on-site kitchen facilities, indoor and outdoor break-out areas. The site is 1 mile from Bicester North Train Station with regular trains from London and Birmingham.
We encourage hybrid working patterns to give you options to balance your home life and hobbies with your work, and offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.
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