Media Planning Director

Company Description

At Publicis Groupe Belgium we are people obsessed.

That’s our raison d’être: to make brands relevant and interesting to people, to touch them and influence their behavior, to grow the business of the brands we work for. You could say we move people to move business. The nature of the solutions we offer is also driven by the fact that we are people obsessed. More than 200 diverse bright experts are organized in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production), and are the drivers of our collective creativity. When it comes to the talents working for us, we’re off course also peopled obsessed. Ow, yeah, that’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Égalité and Fraternité.

We believe in shaping a world where our team can thrive, innovate, and live their best lives.

Overview

In this function, you work within the fun-loving and diverse Strategy & Data team of Publicis Groupe. You will be showcasing your (lack of) music taste in multiple Spotify-playlists with your colleagues and support them with your knowledge and skill in outcome-driven media planning and invention in the Age of Opportunity.

Media Planning is one of the 4 focus teams within Strategy & Data and as a Media Planning Director you play a central role in guiding colleagues and setting overall standards for effective media recommendations. You are also actively involved in driving innovation within our practice.

Responsibilities

• You take a central role in a client portfolio regarding yearly media strategies and in terms of reviewing, inspiring and coaching colleagues on these clients
• You take on complex media planning cases and crack them through your knowledge of effectiveness principles and openness to new platforms and technologies
• You collaborate closely with the Media Client Team and other Strategy & Data focus teams to set exceptional standards for delivery to clients
• You drive innovation sprints together with other Directors in Strategy & Data to help our practice evolve to new levels
• You play a central role in new business projects
• You manage a small group of Media Planning Managers and Media Planning Executives with the support of the Heads of Strategy & Data
  
  

Qualifications

It is your courage, thinking and how you connect with others that makes the real difference. The role is always adapted to the personality, never the other way around. This is what matters most to us. We can teach you our methods, processes, and frameworks, but you can teach us to make them work. However, seen the central position you take; we do have a couple of requests:

• You are curious, honest, brave, generous and take ownership
• You have a critical mindset, because you are committed, and want to put it to use for brands, people, and society
• You have a broad field of interests and an interest in brands, marketing, and communications
• You have a firm understanding of marketing objectives and strategies, the consumer - product relationship, advertising strategy and the consumer - media relationship
• You have at least 8 years of experience within a media agency environment, or similar media roles elsewhere, where you have touched upon media strategy & planning both for on- & offline media frequently and profoundly
• You have excellent communication, presentation, and interpersonal skills
• You can work independently and manage multiple priorities in a fast-paced environment
• You are fluent in English and Dutch and/or French to navigate our diverse multinational culture and environment
  
  

Additional Information

Do you believe that you can play a central role in helping us become the reference agency for the Age of Opportunity? Let’s talk!

Contact: matthias.langenaeker@publicisgroupe.be & berten.peremans@publicisgroupe.be