Research Executive

Company Description

At Publicis Groupe Belgium we are driven by the Power of One. That’s our raison d’être: to make brands relevant and interesting to people, in order to touch them and influence their behavior, to grow the business of the brands we work for. More than 200 diverse bright experts are organized in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production), and are the drivers of our collective creativity. And ow, yeah, it’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Curiosité and Créativité.

Overview

In this function, you work within the fun-loving and diverse Strategy & Data team of Publicis Groupe. You will be showcasing your (lack of) music taste in multiple Spotify-playlists with your colleagues and support them in better understanding people through your knowledge and skill in qualitative and quantitative research and turning data into insight.

Comms Strategy is one of the 4 focus teams within Strategy & Data and as a Comms Analyst / Research Executive you play a central role in supporting our data science (in close collaboration with the Data Analysis-team) and market research solutions and platforms. You are also actively involved in driving innovation within our practice.

Responsibilities

• You manage and optimize the day-to-day research operations of our Effects Tracking-portfolio in close collaboration with Comms Strategists
• You develop interview guides, questionnaires and research plannings and conduct interviews, focus groups and online quantitative research for bespoke and standardized Publicis Groupe research solutions
• Together with your colleagues in Data Analysis you oversee analysis of research results and dashboarding solutions for reporting purposes
• You support Comms Strategists in getting the best out of tools like Nielsen Wizzad , Kantar BMM, GlobalWebIndex and more
• You contribute in the development of POV and research around topics relevant in media and advertising (cfr. our Summer of Sports-research project in 2024)
• You collaborate with stakeholders in the Comms Strategy- & Data Analysis-teams to further explore the possibilities of our proprietary BioLogic AI insights platform
  
  

Qualifications

It is your courage, thinking and how you connect with others that makes the real difference. The role is always adapted to the personality, never the other way around. This is what matters most to us. We can teach you our methods, processes, and frameworks, but you can teach us to make them work. However, seen the central position you take; we do have a couple of requests:

• This is a starter position, you are ready to launch a career in insight generation in communications
• You are curious, honest, brave, generous and take ownership
• You have a critical mindset, because you are committed, and want to put it to use for brands, people, and society
• You have a broad field of interests and an interest in brands, marketing, and communications
• You have an education that has allowed you to have a solid understanding of statistics and market research basics
• You have excellent communication, presentation, and interpersonal skills
• You can work independently and manage multiple priorities in a fast-paced environment
• You are fluent in English and Dutch and/or French to navigate our diverse multinational culture and environment
  
  

Additional Information

Do you believe that you can play a central role in helping us become the reference agency for the Age of Opportunity? Let’s talk!

Contact: matthias.langenaeker@publicisgroupe.be & berten.peremans@publicisgroupe.be