Customer Relationship Management Specialist

At Six Values, we are more than just a B2B betting and gaming technology company — we are creators of experiences that change people's mood for the better.

We are seeking a highly skilled and experienced CRM Specialist to join our dynamic team at Six Values. The ideal candidate will have a deep understanding of customer relationship management strategies and tools, and a proven track record in enhancing customer engagement and retention within the online casino industry.

Key Responsibilities:

• Develop and Execute CRM Strategies:
• Design, implement, and optimize CRM campaigns to enhance customer engagement, loyalty, and lifetime value.
• Collaborate with the marketing and analytics teams to identify customer segments and tailor campaigns accordingly.
• Manage and analyze customer data to derive insights and improve the effectiveness of CRM campaigns.
• Ensure data integrity and compliance with relevant regulations (e.g., GDPR).
• Plan and execute multi-channel campaigns (email, SMS, push notifications, etc.) to engage and retain customers.
• Monitor and report on the performance of CRM campaigns, providing insights and recommendations for improvement.
• Develop and maintain detailed customer journey maps to understand and enhance the customer experience.
• Implement automation workflows to streamline customer interactions and create engagement cycles tailored to player behavior.
• Identify key touchpoints and develop strategies to optimize each stage of the customer lifecycle.
• Design and manage customer loyalty programs to incentivize repeat business and increase customer retention.
• Analyze the effectiveness of loyalty programs and make data-driven adjustments as needed.
• Work closely with cross-functional teams including marketing, product development, and customer service to ensure a cohesive customer experience.
• Communicate CRM strategy and results to senior management and other stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
• Minimum of 1-2 years of experience in a CRM role, preferably within the online casino or iGaming industry.
• Proven experience in managing CRM campaigns and customer loyalty programs.
• Analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with email marketing platforms and marketing automation tools.
• Excellent communication and interpersonal skills.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Comfortable with changes in priorities and plans.
• English working environment.

Desirable Skills:

• Experience with segmentation and personalization techniques.
• Understanding of regulatory requirements related to customer data and marketing communications.

About Six Values

Our vision is to elevate people's moods everywhere, making every interaction more engaging, rewarding, and memorable. Through cutting-edge technology and a real commitment to excellence, we aim to revolutionize how people connect with digital experiences and transform the world of betting and gaming technology.

Our mission is simple yet ambitious: to be a fast-moving, highly efficient tech company that brings joy and excitement to players by delivering top-tier solutions for operators. From website and application development to data analytics and payment systems, everything we do is designed to create seamless, thrilling experiences for our partners and their customers.