Analytics Coordinator is an integral member in supporting our Brands (Master Accounts) by ensuring the expectations and performance metrics of digital services are achieved. We are seeking a data-driven professional who excels at analyzing large data sets and interpreting them to provide insights. This person should possess strong technical skills and be familiar with Google Analytics (GA4), Pixels and other tracking tools such as Adobe Launch and Meta Tagging Assistant. We need someone who is a whiz at Google Tag Manager (GTM), tracking conversions and troubleshooting any issues. A great Analytics Coordinator is a problem solver who can translate data insights into actionable recommendations that drive business growth and ROI. Geared for growth, the Analytics Coordinator should also be able to use their experience in analytics to provide feedback to junior team members on reports and train/mentor junior team members on strategy, analytics, insights and reporting.
Responsibilities:
Configure and maintain GA4 Properties and GTM containers (Main)
Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
Develop and implement measurement strategies for tracking user behavior and conversion rates
Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
Collaborate with digital services, development and CRM teams to ensure tracking and reporting requirements are met
Conduct A/B testing and other experiments to optimize website and app performance
Provide recommendations for improving user experience and driving conversions based on data analysis
Assist in tagging with Google Tag Manager and pixel implementation
Assist in setting up online and offline conversion tracking in Google Analytics/Looker Studio
Prepare marketing performance reports for clients and present reports
Answer client questions about reporting and campaign performance
Respond to clients’ GA4 and GTM requests within standard SLAs
Assist both digital services for client needs and marketing team for internal needs
Stay up-to-date with industry developments and best practices in analytics and measurement
Requirements:
Proficiency with Google Analytics 4 & Google Tag Manager (GTM)
Fluency in English (verbal and written)
Basic coding experience (HTML, Javascript)
3 years of experience in digital marketing analytics
Experience with Google Analytics 4 implementation and reporting
Strong understanding of data visualization and dashboard creation
Understanding of data-driven decision making
Experience with data analysis and interpretation
Proficiency with Excel, Google Sheets and Looker Studio
Proficiency with PowerPoint and Google Slides
Ability to synthesize data into compelling presentations
Ability to set up both online and offline conversion tracking
Ability to identify key performance indicators (KPIs)
Experience with A/B testing and experimentation
Strong problem-solving and analytical skills
Ability to train junior team members on analytics and insights reporting
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