What are the responsibilities and job description for the Demand Generation Marketing Manager position at 12twenty?
12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!
Summary:
We're looking for an experienced Demand Generation Marketing Manager to join our marketing team and drive growth through innovative and data-driven campaigns. This role will be pivotal in generating Marketing Qualified Leads (MQLs) and optimizing campaign performance. If you're passionate about creating high-impact marketing strategies, skilled in eCommerce funnels and email marketing, and love staying at the forefront of digital advertising, we want to hear from you!
You'll work with cross-functional teams, including content designers and sales, to ensure our digital strategies are aligned and impactful. You'll join a team of enthusiastic professionals who thrive in a collaborative environment and are passionate about growing the 12twenty community.
Responsibilities Include:
- Own the development and execution of demand generation campaigns, focusing on generating MQLs and optimizing conversion rates
- Create and execute email marketing campaigns, including newsletters and product update communications
- Optimize eCommerce funnels, with a focus on abandoned cart recovery and upsell automations
- Manage and create content for organic social media channels, with a focus on LinkedIn, Facebook, Instagram, X, and TikTok
- Develop, manage, and analyze LinkedIn Ads campaigns, working alongside a content designer as needed
- Plan, run, and report on A/B testing to continuously improve campaign performance and conversion rates
Requirements:
- HubSpot Marketing Certification is required
- Proven experience driving revenue growth with eCommerce and email funnel strategies
- Strong background in strategy, planning, executing, and reporting on A/B testing
- Hands-on experience with LinkedIn paid content management
- Experience in planning, creating, and publishing organic social content on LinkedIn, Facebook, Instagram, X, and TikTok
Annual compensation range: Up to $100,000
The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location.
In addition to the range below, US employees are eligible for equity. Employees in this position are also eligible to participate in the Company's standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), and paid time off.
- Competitive salary
- Generous PTO policy
- Full benefits, including 401(k)
- Regular team happy hours and activities
- Remote work flexibility
12twenty is an enterprise level talent acquisition platform connecting the world's largest employers with students and alumni from top business schools and other graduate level institutions. The market for talent, especially highly qualified talent, continues to grow more and more competitive. 12twenty's unique position as the connection between students, schools, and employers has fueled our rocketship growth. Come be part of our journey!
12twenty offers competitive salary and stock options and an amazing team to innovate and collaborate with. We love what we do, we embody a passion for continuous improvement, and we support each other to be excellent!
Check out a video from a recent user conference: https://vimeo.com/254762533
Salary : $100,000
