What are the responsibilities and job description for the Vice President of Marketing position at American Advertising Federation?

SMACKIN’ is on a mission to create the world's most engaging brands and products. Though recognized for our sunflower seeds, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that SMACKIN’ is known for.

We believe that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.

We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.

About The Role :

The VP of Marketing will lead the full marketing strategy, ensuring alignment with business goals and revenue growth. This role requires a well-rounded marketing expert to drive our rapid expansion.. This role requires a data-driven leader who can seamlessly integrate brand storytelling with performance marketing, create viral content, build / manage world-class partnerships and continue leading our cutting edge brand to new heights.

What You Will Do :

Marketing Strategy & Execution :

Develop and execute an omni-channel marketing strategy aligned with business objectives for both DTC and retail growth.
Oversee content creation, brand, influencer partnerships, trade marketing and performance media strategies.
Ensure seamless integration between brand strategy, e-commerce execution, and retail expansion.
Lead the development of multi-channel marketing campaigns to drive awareness, acquisition, and retention.

Budgeting & Performance Optimization :

Own P&L management for the marketing function, optimizing resource allocation for maximum ROI.

Establish and track KPIs to measure marketing effectiveness, translating data insights into actionable strategies.

Collaborate with finance and executive teams to align marketing spend with revenue goals.

Provide strategic input on demand forecasting, collaborating with sales, operations, and finance teams to ensure marketing efforts align with inventory planning and supply chain management.

Analyze market trends, consumer insights, and sales data to refine demand projections and optimize marketing strategies.

Work cross-functionally to balance marketing-driven demand generation with production capabilities, minimizing stockouts or overproduction.

Leverage data from acquisition, retention, and promotional campaigns to improve forecasting accuracy and drive revenue growth.

Cross-Functional Collaboration :

Work closely with the CEO, VP of Sales, Director of E-Commerce, and Director of Finance to ensure marketing efforts support overall business growth.

Partner with the e-commerce and retail teams to create seamless omnichannel experiences.

Align marketing initiatives with product development, innovation, and go-to-market strategies.

Leadership & Team Development :

Build, mentor, and manage a high-performing marketing team, fostering a culture of innovation and execution.

Oversee direct reports in creative, social media, partnerships, copy, PR and email / SMS.

Manage external agency relationships, including growth marketing partners.

Foster a motivating workplace culture where employees feel empowered and committed to SMACKIN’s mission.

Other duties, responsibilities, and activities may change or be assigned at any time with or without notice

Supervisor Responsibilities

Carry out supervisory responsibilities that align with the organization's policies and applicable laws. Responsibilities include training employees and assisting with planning, assigning, and directing work; celebrating and coaching employees; addressing complaints and resolving problems. Provides regular performance feedback and coaching to direct reports including reviews.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

8 years of marketing experience, preferably in CPG, food, beverage, or sports.

Proven track record of scaling DTC and retail brands through strategic, performance-driven marketing.

Expertise in viral, organic content creation

Strong experience in brand building, digital marketing, acquisition, retention, and creative direction.

Expertise in budget management, data analytics, and performance reporting.

Experience leading and managing cross-functional teams and agency partners.

Technical Experience with Shopify Plus, Klaviyo, MTA software (Triple Whale), GA4, excel / google sheets

Ability to thrive in a fast-paced, high-growth startup environment.

Excellent relationship-building, and communication skills

Strong presentation skills, ability to tailor messaging to the audience

Conflict resolution and problem-solving skills

Proven leadership supporting remote and local teams

Must be able to effectively communicate in English, both verbally and written.

Possess basic mathematical skills : addition, subtraction, multiplication and division

Experience in the food, beverage, CPG industries is a huge plus.

If you're a dynamic marketing leader ready to build an iconic brand, we’d love to hear from you. Apply now to join the SMACKIN’ team!

Smackin Snacks LLC is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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