What are the responsibilities and job description for the Vice President of Marketing position at American Advertising Federation?
SMACKIN’ is on a mission to create the world's most engaging brands and products. Though recognized for our sunflower seeds, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that SMACKIN’ is known for.
We believe that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.
We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role :
The VP of Marketing will lead the full marketing strategy, ensuring alignment with business goals and revenue growth. This role requires a well-rounded marketing expert to drive our rapid expansion.. This role requires a data-driven leader who can seamlessly integrate brand storytelling with performance marketing, create viral content, build / manage world-class partnerships and continue leading our cutting edge brand to new heights.
What You Will Do :
Marketing Strategy & Execution :
- Develop and execute an omni-channel marketing strategy aligned with business objectives for both DTC and retail growth.
- Oversee content creation, brand, influencer partnerships, trade marketing and performance media strategies.
- Ensure seamless integration between brand strategy, e-commerce execution, and retail expansion.
- Lead the development of multi-channel marketing campaigns to drive awareness, acquisition, and retention.
Budgeting & Performance Optimization :
Cross-Functional Collaboration :
Leadership & Team Development :
Supervisor Responsibilities
Carry out supervisory responsibilities that align with the organization's policies and applicable laws. Responsibilities include training employees and assisting with planning, assigning, and directing work; celebrating and coaching employees; addressing complaints and resolving problems. Provides regular performance feedback and coaching to direct reports including reviews.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
If you're a dynamic marketing leader ready to build an iconic brand, we’d love to hear from you. Apply now to join the SMACKIN’ team!
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