AMERICAN FAMILY VISION CENTER – POWERED BY AMPLIFY EYECARE. . Be A Part of Our Story. Amplify EyeCare was founded by a passionate team of industry insiders with the mission of amplifying the impact of Medical and Specialty eyecare. We strive to be the very best at what we do, both in the eyes of our patients, and our employees. Our care extends beyond visual needs – both our patients and our employees are our family. . Why Us. By joining our team...