Social Media Manager

Position Overview: The Social Media Manager for Antique Archaeology, Two Lanes, Two Lanes Guesthouse, and Columbia Motor Alley, and Mike Wolfe will play a pivotal role in shaping and executing the social media strategies for these distinctive brands. This position involves developing and curating engaging, high-quality content that reflects each brand's unique voice and identity, while managing and growing their social media presence across platforms. The ideal candidate will have a creative flair for storytelling, a keen eye for visual aesthetics, and a data-driven approach to optimize content and campaign performance. This person will also be sales-driven and include tactics in their social media strategies and campaigns to foster sales, growth, and direction to the website. A passion for antique, hospitality, and automotive industries is highly desirable, as it will enhance the authenticity and resonance of the social media efforts.

Responsibilities include:

• Content Creation and Management:
• Develop and curate engaging, high-quality content for Antique Archaeology, Two Lanes Guesthouse, Columbia Motor Alley, and Mike Wolfe across all social media platforms
• Schedule and publish posts, ensuring consistency with each brand’s voice and visual identity
• Create and edit graphics, photos, and videos to enhance social media presence

Strategy Development and Execution:

• Develop comprehensive social media strategies aligned with overall marketing goals for each brand
• Implement and monitor social media campaigns to increase brand awareness, engagement, and follower growth
• Analyze social media trends and competitor activities to stay ahead in the market

Community Management:

• Engage with followers by responding to comments, messages, and reviews promptly and professionally
• Foster a strong online community by initiating conversations and encouraging user-generated content
• Monitor and manage online reputation and address any issues or concerns

Analytics and Reporting:

• Track and analyze social media performance using analytics tools
• Prepare and present monthly reports on key metrics, campaign performance, and areas for improvement

Collaboration and Coordination:

• Work closely with the Mike Wolfe and Antique Archaeology Team to ensure social media efforts align with broader marketing campaigns and initiatives
• Coordinate with external partners, such as: influencers, Cineflix, A E, etc, to amplify social media reach
• Stay updated on the latest social media best practices and technologies.

Qualifications:

• Proven experience as a Social Media Manager or similar role
• Strong understanding of social media platforms, including Instagram, Facebook, TikTok, X, Pinterest, and YouTube
• Excellent writing, editing, and communication skills
• Proficiency in graphic design and video editing software
• Ability to analyze data and derive actionable insights
• Creative thinker with a passion for storytelling and community building
• Highly organized with the ability to manage multiple projects simultaneously
• Knowledge of the antique, hospitality, and automotive industries is a plus

Brand House Overview

Antique Archaeology Antique Archaeology is a treasure trove of Americana, founded by Mike Wolfe of the hit TV show "American Pickers." This unique store specializes in rare antiques and vintage finds, each piece telling a story of America's rich history. From rustic furniture and classic signage to rare collectibles, Antique Archaeology offers a diverse and eclectic collection that captivates history enthusiasts and collectors alike. The stores themselves are a blend of industrial and rustic design, providing a perfect backdrop for the relics of America's past.

Columbia Motor Alley Columbia Motor Alley is a nostalgic homage to the golden age of motoring. This vintage-themed destination captures the spirit of classic automobiles and the open road. Featuring a curated selection of vintage cars, memorabilia, and automotive artifacts, Columbia Motor Alley is a haven for car enthusiasts and history buffs. The ambiance is reminiscent of a mid-20th-century garage, complete with period-specific décor and a welcoming atmosphere that invites visitors to step back in time and relive the heyday of American motoring culture.

Two Lanes

Two Lanes is an all-American made adventure apparel brand created by Mike Wolfe. This lifestyle brand is for the explorers, those who take the back road, and live by the motto “Less People, More Life.” Two Lanes was inspired by 25 plus years of exploring and rediscovering the often forgotten wonders found only on the back roads. Two Lane’s is Mike Wolfe’s offering of stories and connections with American-made apparel and accessories that are carefully chosen items that speak of living mindfully and with a purpose. Life on Two Lanes is personal, passionate, and open minded and speaks to those who love the open road and small-town USA.

Mike Wolfe

Mike Wolfe is the creative force behind Antique Archaeology, Columbia Motor Alley, Two Lanes, and Two Lanes Guest House. While Mike is personally responsible for his own image and social media, the Social Media Manager will ensure that his voice is present and clear across all accounts. The Social Media Manager will also ensure that any content that is posted on Mike’s personal Instagram is ported over to Facebook, X, TikTok, and other Mike-specific accounts necessary. Also, any cross promotion from stores, sales, etc. are posted with links to his account for most visibility.

Job Type: Part-time

Pay: $50,000.00 - $53,000.00 per year

Work Location: Hybrid remote in Nashville, TN 37203