Vice President of Marketing

About BigTime Software

We've proudly been featured on Inc's 500 Fastest Growing Companies in America for 4 years in a row. BigTime Software is the engine behind the greatest consulting firms on the planet, delivering back-office time/budgeting and invoicing to over 2,500 firms worldwide and tracking over $4 billion in billable time each year. Our flagship product is a SaaS-based system that is custom-built for the professional services industry.

BigTime is a PE-backed company, headquartered out of Chicago, with offices in Chicago, Boston, Phoenix and most recently, expanding internationally. We've proudly been named on Crain’s “Best Places to Work” 3 years in a row -- if you're motivated to join a hyper growth organization, we're eager to talk to you.

Role Overview

We are seeking a strategic and results-driven Vice President, Marketing to lead and scale our marketing initiatives. This role combines the responsibilities of product marketing and growth marketing, emphasizing demand generation, go-to-market strategies, and building brand awareness. Reporting to the Chief Executive Officer, the VP of Marketing will drive profitable growth by integrating creative vision with data-driven execution.

Responsibilities

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with company goals, focusing on demand generation, brand positioning, and customer acquisition.

• Oversee and integrate product marketing, digital marketing, and pipeline generation to deliver scalable growth.

• Serve as a cross-functional leader, collaborating with Product, Sales, and Learning & Development teams to align strategies.

Go-to-Market Excellence

• Lead go-to-market strategies for new product launches, ensuring seamless execution with tailored messaging for target audiences.

• Translate product roadmaps into compelling marketing messages that drive adoption and utilization.

• Develop competitive market intelligence to position BigTime as a leader in the SaaS space.

Demand Generation & Pipeline Growth

• Partner with sales leadership to create and track initiatives that build pipelines across inbound channels, targeted demand programs, and cross-sell/up-sell opportunities.

• Manage budgets for digital marketing and demand initiatives, ensuring resources are allocated for maximum ROI.

• Enhance digital experiences for prospects and customers across the entire journey, from discovery to expansion.

Customer Marketing and Attach

• Develop and execute customer marketing strategies that deepen engagement, promote feature adoption, and drive customer retention.

• Build and scale advocacy programs, including case studies, testimonials, and referrals, to showcase customer success.

• Collaborate with Customer Success and Product teams to ensure a unified approach to client communications and engagement.

• Launch and manage events, user groups, and community-building initiatives to strengthen customer relationships and create brand ambassadors.

• Drive strong customer attach and cross-sell for our platform of products

AI-Driven Innovation

• Identify and implement AI-driven solutions for predictive analytics, personalized marketing, and campaign performance optimization.

• Foster a culture of experimentation with AI-powered tools, such as chatbots, marketing automation, and content generation platforms, to deliver innovative customer experiences.

• Stay ahead of trends in AI and machine learning to incorporate emerging technologies into the marketing strategy.

Team Leadership

• Build and mentor a high-performing marketing team, fostering innovation, experimentation, and professional growth.

• Create a culture of collaboration, encouraging rapid iteration and creative problem-solving.

Customer-Centric Marketing

• Serve as a key touchpoint for client feedback, using insights to refine messaging and marketing strategies.

• Build thought leadership initiatives to enhance customer engagement, including executive-level user conferences and other strategic events.

Qualifications

• 10 years of experience in B2B marketing with a proven track record of driving revenue and process improvements.

• 5 years of leadership experience managing high-performing teams and overseeing demand models in a SaaS environment.

• Expertise in digital marketing, demand generation, and leveraging marketing technology stacks.

• Strong skills in crafting go-to-market strategies, sales enablement, and competitive market analysis.

• Exceptional project management, communication, and analytical abilities.

• Proven ability to thrive in a fast-paced, results-oriented environment, leveraging data-driven decision-making, rapid iteration, and deep customer insights to achieve measurable outcomes.

What We Offer

• Competitive salary and performance-based bonuses.

• 100% employer-paid benefits, including medical, dental, vision, disability, and life insurance.

• Generous paid time off, including holidays and parental leave.

• Flexible work environment with hybrid schedules and remote opportunities.

• Professional growth opportunities within a high-growth, innovative SaaS company.

Applicants must be authorized to work in the U.S. BigTime Software, Inc. is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.