Ecommerce Manager for Amazon (3P)

Are you an Amazon powerhouse with a passion for driving sales and growth?

The ECommerce Manager for Amazon will be responsible for driving Black Diamond Coatings (BDC's) growth on the Amazon platform. This role will focus on optimizing product listings, managing PPC campaigns, and implementing effective marketing strategies to increase sales and brand visibility. The ideal candidate will have a deep understanding of Amazon's algorithms and a proven track record of success in e-commerce.

About Black Diamond Coatings

BDC is a global manufacturer based in Brooksville, Florida, dedicated to providing high-quality home products under brands like DOMINATOR, AQUA-X, and OBSESS. Our products cater to professional contractors and DIYers who value excellence and innovation in their projects. Made in the USA, our products are known for their quality and performance, making us a leader in innovative home improvement solutions.

The Role:

The Amazon Expert will play a crucial role in driving BDC's growth on the Amazon platform. This individual will be responsible for optimizing product listings, managing PPC campaigns, and implementing effective marketing strategies to increase sales and brand visibility.

Key Responsibilities:

Embrace BDC's Core Values: Adhere to and promote BDC's core values in all aspects of your work.

Product Listing Optimization and Launch:

• Conduct in-depth keyword research and optimize product titles, descriptions, and bullet points.
• Enhance product images and videos to better communicate with our customers
• Improve conversion rates.
• Monitor and adjust product listings including A content to maintain top rankings and visibility.
• Launch new products on Amazon to ensure success during the honeymoon period.

PPC Campaign Management:

• Develop and execute effective PPC campaigns on Amazon Advertising.
• Optimize bids, keywords, and ad copy to maximize ROI.
• Track and analyze campaign performance to identify areas for improvement.

Sales and Revenue Growth:

• Implement strategies to increase sales and revenue on Amazon.
• Monitor key performance indicators (KPIs) and adjust strategies accordingly.

Market Research and Analysis:

• Stay up-to-date on Amazon's latest algorithms, policies, and best practices.
• Conduct competitor analysis to identify opportunities and threats.
• Recommend new products for R&D to consider based on your research of possible product positioning and product model profitability.

Data-Driven Decision Making:

• Utilize data analytics tools to track performance and identify trends.
• Make data-driven decisions to optimize campaigns and improve results.

Perform other duties as assigned.

Requirements:

• Proven experience in Amazon Seller Central
• Strong understanding of Amazon's algorithms and ranking factors
• Proficiency in using Amazon Advertising, Seller Central, and other relevant tools
• Excellent analytical and problem-solving skills
• Strong attention to detail
• Ability to work independently and as part of a team
• Excellent communication skills
• Passion for Ecommerce and digital marketing

Success Traits:

• Willing to take initiative and ownership of problems to find solutions.
• Uses critical thinking skills to analyze data, understand what may be driving positive or negative results, and develop creative solutions.
• Loves all the ways to learn about marketing - from webinars to podcasts - is always looking for how to improve.
• Be a positive and supportive team player and able to mentor and coach peers.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills
• Detail oriented and project management skills to drive products through a product launch process.
• Proven ability to manage budgets.
• Professional and proactive work ethic
• Excellent interpersonal, written, and oral communication skills
• Experience with digital marketing forms such as social media marketing and content marketing
• Ability to work in an agile and entrepreneurial environment. Everyone does a bit of everything, from collateral creation to meeting scheduling to testing products.
• Good sense of branding and creative.

Compensation:

• Retirement plan and company match
• Generous PTO and holidays
• Benefits include health, dental, vision and life insurance
• Work in our Brooksville office, Monday – Friday, 7:30 am – 4 pm