Customer Marketing Analyst

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career, and enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for six consecutive years!

• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• Profit Sharing
• 401(K) with company match
• Competitive base pay starting between $56,659-$75,000/yr with annual performance-based merit raises
• The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.
  
  

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.

Responsibilities

The Customer Marketing Analyst is responsible for collecting and interpreting data about our neighbors and their buying habits. In this role, you will be responsible for using SQL (or similar data querying platforms) to extract and analyze data from multiple databases, including creating customer list identifying target audiences, gathering purchase and behavioral analytics and identifying success metrics for campaigns. The duties will include measuring performance, identifying optimization opportunities, and assisting with testing and personalization of user experience. This includes developing reports and analyzing brick & mortar and web transactional data using BI tools, SQL and our CDP. This role will play a critical part in advising on how to deliver a great experience to grow the business and inform strategies for customer retention and acquisition. The ideal candidate will have experience with SQL, primary survey research, and third-party research tools such as Circana and IRI. Knowledge of Snowflake and Optimove platforms is a plus.

• Use SQL to pull data from various tables and create customer lists based on business requirements.
• Analyze customer data using SQL, identifying key trends and insights.
• Work cross-functionally to satisfy differentiated customer needs and product preferences to drive engagement and conversion during key buying occasions
• Research the customer journey through data-driven insights, analysis and reporting to continuously optimize touchpoints throughout the customer lifecycle
• Use consumer data platform (CDP) tools to manage and execute audience segmentation strategies based on data-driven customer insights
• Independently identify business opportunities and provide an assessment of key business drivers
• Transform findings into compelling presentations, including graphs, charts, or dashboards, aimed at answering key business questions and present to Senior Leadership and Key stakeholders
• Use sophisticated analytical or problem-solving techniques to identify root cause to issues
• Conduct primary survey research to gather customer insights and analyze results.
• Utilize third-party data sources, such as Circana and IRI, to supplement internal data and enrich analysis.
  
  

Qualifications

• Bachelor’s Degree preferred in field such as business analytics, statistics, research, and/or data science
• 3 years of analytics and insights experience
• Strong communication & presentational skills
• Familiarity with Customer Relationship Management (CRM) tools
• Proficient in SQL and/or SAS
• Nielsen, NPD or IRI reporting and insights experience preferred
  
  

Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 6 years in a row.