PR Manager

Overview

We’re excited to be looking for a Public Relations Manager to join our team. Reporting into our Senior Manager of Public Relations and Affiliate Marketing, you will drive the PR function of Brooklinen in securing press coverage that drives revenue and positive brand sentiment.

This role is perfect for you if you are a go getter who is excited to join one of Brooklinen’s highest-performing channels represent a true media darling. If this sounds like you, we’d love to hear from you!

This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.

What You’ll Do

• Drive PR/media strategy, planning quarterly activations to secure revenue-driving stories, brand-building coverage, and relevant business press
• Manage and work with PR Associate to develop quarterly pitch strategies targeting “Best Of” stories, trend stories, leadership interviews, and new launch coverage
• Support product collaborations and brand partnerships by staffing calls, planning events/launch mailers/overall press strategy, and managing logistics
• Plan and execute events and mailers for key initiatives and new launches, overseeing all aspects from vendor coordination to budget management
• Collaborate with the Affiliate Team to analyze how PR placements contribute to revenue and align with company goals
• Write compelling pitches and maintain up-to-date media lists, including national, regional, print, broadcast, and digital outlets
• Build and maintain relationships with key media contacts to secure proactive and reactive coverage
• Meet with media monthly (e.g., dinners, coffees) to strengthen relationships and foster positive brand sentiment
• Partner with the Senior Manager to prepare and staff leadership interviews, offering constructive feedback where needed
• Effectively manage PR Associate to help them meet goals, understand how their work ladders up to the greater needs of the business, and grow at Brooklinen
• Manage PR budget, track invoices, and ensure financial efficiency
  
  

We're Looking For Someone Who Brings

• 4 years of experience in consumer PR, either at a PR agency or in-house brand
• Proven track record of securing top-tier press coverage
• Established relationships with a network of editors
• Experience in event planning, mailers, and similar PR initiatives
• Experience managing and/or tracking budgets, invoices, etc
• Ability to drive PR strategy and align it with broader business goals
• Strong writing and communication skills
• Bachelor’s degree in PR, marketing, journalism, communications, or a related field is a plus!
• Knowledge of how PR integrates with affiliate and other marketing functions is a plus!
• DTC and retail experience is a plus!
  
  

Compensation & Benefits

At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $87K and $108K.

Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

Our benefits & perks include:

• Our benefits & perks include:
• Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
• Fertility Support: We provide financial support for every fertility and family-building journey.
• Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
• Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
• Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
• Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support.
• We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
• Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
• Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
• Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually.
• Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
• Hybrid Schedule: Our HQ team works in the office two days a week (between Tuesday and Thursday), with three days remote. Our office is open and inviting—come in as often as you like!
• Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
• Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process.
  

Why join us?

At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.

We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.

Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact.

Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is currently two days in the office, and three days remote—to support work-life balance.

But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated.

About Brooklinen

Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.

While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.

Our products are that good. But don’t take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more.

Our Interview Process

• Initial Interview:
• Recruiter
• First Round:
• Senior Manager of Public Relations and Affiliate Marketing
• Second Round:
• Project Review with Senior Manager of Public Relations and Affiliate Marketing and Director, Growth Marketing
• Final Round:
• Director of Recruiting
  

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!