What are the responsibilities and job description for the PR Manager position at Brooklinen?
We’re excited to be looking for a Public Relations Manager to join our team. Reporting into our Senior Manager of Public Relations and Affiliate Marketing, you will drive the PR function of Brooklinen in securing press coverage that drives revenue and positive brand sentiment.
Make your application after reading the following skill and qualification requirements for this position.
This role is perfect for you if you are a go getter who is excited to join one of Brooklinen’s highest-performing channels represent a true media darling. If this sounds like you, we’d love to hear from you!
This role is based in Brooklyn, NY, and we have a 2 days in / 3 days remote schedule.
What you’ll do
- Drive PR / media strategy, planning quarterly activations to secure revenue-driving stories, brand-building coverage, and relevant business press
- Manage and work with PR Associate to develop quarterly pitch strategies targeting “Best Of” stories, trend stories, leadership interviews, and new launch coverage
- Support product collaborations and brand partnerships by staffing calls, planning events / launch mailers / overall press strategy, and managing logistics
- Plan and execute events and mailers for key initiatives and new launches, overseeing all aspects from vendor coordination to budget management
- Collaborate with the Affiliate Team to analyze how PR placements contribute to revenue and align with company goals
- Write compelling pitches and maintain up-to-date media lists, including national, regional, print, broadcast, and digital outlets
- Build and maintain relationships with key media contacts to secure proactive and reactive coverage
- Meet with media monthly (e.g., dinners, coffees) to strengthen relationships and foster positive brand sentiment
- Partner with the Senior Manager to prepare and staff leadership interviews, offering constructive feedback where needed
- Effectively manage PR Associate to help them meet goals, understand how their work ladders up to the greater needs of the business, and grow at Brooklinen
- Manage PR budget, track invoices, and ensure financial efficiency
We're looking for someone who brings
At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $87K and $108K.
Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.
At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.
We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.
Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact.
Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is currently two days in the office, and three days remote—to support work-life balance.
But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.
Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated.
About Brooklinen
Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind : To create happiness at home with products that are made to be lived in.
While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.
Our products are that good. But don’t take it from us alone : Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more.
Our Interview Process
Recruiter
Senior Manager of Public Relations and Affiliate Marketing
Project Review with Senior Manager of Public Relations and Affiliate Marketing and Director, Growth Marketing
Director of Recruiting
Note for recruiting agencies
We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!
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Our office is based in Dumbo, Brooklyn. We have a hybrid schedule of two days in the office and three days working from home. Our core office days are between Tuesday and Thursday. Please share if this works for you.
As a note, we do not offer flexibility in our hybrid policy or remote roles.
What’s an event, mailer, or story that you are really proud of that you’ve secured in your career and why?
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Are you authorized to work lawfully in the United States for Brooklinen?
Will you now or in the future require Brooklinen to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status.
At this time, we are unable to commence a new immigration case (for example, H1-B or other employment-based immigration). This also applies to cases we would have to commence in the future based on the expiration of a student visa. We may have the ability to support a visa transfer, and we invite you to discuss this with our Recruiting team during the initial interview if you are unsure.
At Brooklinen, we value transparency and personalization. In the event that you’re not selected in second or third-round interviews, would you prefer receiving this update via email or a phone call?
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Salary : $87,000 - $108,000
