What are the responsibilities and job description for the Account Director position at BUNTIN?
Who We Are
BUNTIN is a fiercely independent, full-service, Adweek-recognized “Top U.S. Ad Agency.” Headquartered in Nashville for more than 50 years, our $230MM, 130-person agency proudly serves a roster of tenured clients, including Perkins American Food Co., SERVPRO, Trex, the Chinet® Brand, Huddle House, Community Health Systems, the Tennessee Education Lottery, ORIJEN pet food, and Cracker Barrel. Our mission is to build Brand Conviction in a world that too often stops at Brand Attention.
Brand Director
Position Overview:
As the Brand Director, you will lead the day-to-day client and account team relationships. The Brand Director is responsible for representing the agency to senior level clients on one or more pieces of business. This person is responsible for managing and leading agency resources to meet the marketing communications needs of the account under their direction. The person in this role will guide and lead the client service team.
Responsibilities:
- Function as liaison to senior clients on behalf of the agency with regard to strategic, service-related, legal and agency policy issues
- Provide strategic leadership to both clients and internal agency teams and help to identify growth opportunities and action plans for client’s marketing communications goals
- Responsible for the financial health of assigned business, including forecasting and reporting any potential projected income variances to Senior Brand Leader.
- Partner with other departments to meet key client marketing objectives
- Leverage expert knowledge of client business issues and industry/category to provide key intelligence on business direction and how to maximize agency’s role
- Interact with relevant agency department heads to clearly outline current and projected workload on a periodic basis for resource planning purposes
- Provide leadership to and facilitate training and growth opportunities for junior team members
- Contribute to agency-wide training and development activities on an as-needed basis
- Provide leadership across multiple marketing disciplines and channels to support client goals and key business objectives
- Play a key strategic role in new business efforts, as needed
- Identify new business opportunities for existing clients
- Responsible for ensuring that all aspects of agency work are of superior quality and are conducted in accordance with agency procedures
Qualifications:
- Bachelor’s Degree and 8-10 yrs. relevant experience within an agency account management role
- Experience with Digital and Offline including Print, Direct Mail, Radio, TV
- Well versed in multiple marketing disciplines and channels (e.g., direct response, digital/interactive, promotions, brand advertising, etc.)
- Successful track record of leading and growing accounts
- Solid verbal and written communication skills, with advanced presentation skills
- Team player and team leader who is results-oriented, proactive and has a strong work ethic
- High level of maturity and judgment to represent the agency and client in a polished, intelligent manner - Strong analytical skills with proven ability to integrate analytics into successful marketing actions
- Excellent interpersonal skills, with the proven ability to motivate staff, peers and clients
BUNTIN Culture
BUNTIN is headquartered in a completely revitalized 1920s-era train maintenance shed in Nashville’s Railyard District. We embody the legacy of hard work that’s taken place in this railyard day after day through the work we do for our clients. We uphold five core values: Adventure, Ingenuity, Forthrightness, Kindness, and Team. These make up the foundation of who we are and how we treat each other.
In addition to the work we do for our clients, we contribute time and money to AdHope, our fully integrated, employee-led cause branding capability that creates great work that does good in our world. Through AdHope, we’ve given more than $1M in donations and grants supporting community causes and more than $5M in in-kind services supporting not-for-profit or related organizations.
Our mission is to build Brand Conviction in a world that too often stops at Brand Attention. This is as true for our team members as it is for our work with client partners. In addition to our benefits package, we offer five paid days of Conviction Time Off so each team member can pursue their passions outside of work. CTO days can be used for things like coaching a team, creating art, writing a story, taking a mission trip, and more.
Salary : $230