What are the responsibilities and job description for the Account Director position at Industrial Strength Marketing?
We pride ourselves on being a distinguished agency in the heart of Nashville, celebrated for our innovative approach to B2B marketing and our esteemed accolades, including 2x Best Places to Work, ANA B2 Awards, and B2B Marketing Elevation Awards. Our commitment to excellence and innovation has earned us prestigious recognition and fostered a culture where strategic partnership, creative solutions, and client success are at the forefront of everything we do.
As we continue to grow, we're looking for an experienced Account Director to join our team, embodying the essence of partnership and strategic insight that our clients have come to love and expect. This is an opportunity to be part of a top-notch, award-winning agency and to contribute to our ongoing success and the success of our clients in the dynamic B2B marketing landscape.
The Account Director will be located in Nashville with hybrid work options available. This role reports to the President.
RESPONSIBILITIES :
- Become an Indispensable Strategic Partner to Clients : Forge a pivotal connection with clients in the industrial and advanced manufacturing sectors by intricately understanding and managing their ROI. Elevate your role to that of an irreplaceable asset through a synergy of aligning marketing efforts with their core business objectives and collaborating closely with our analytics team. This collaborative approach ensures that ROI management is insightful and data-driven, enhancing the precision and effectiveness of marketing strategies to drive their business forward.
- Master of Proactive Communication and Inquiry : Actively enhance client communication by synthesizing needs into actionable plans, asking probing questions to gain insights, and fostering an environment where open dialogue facilitates problem-solving and innovation.
- Strategic and Tactical Marketing Leadership : Develop and execute comprehensive marketing strategies that align with client objectives, ensuring a balanced view of the broader vision and the granular details of each campaign for maximum impact.
- Performance Optimization : Work closely with project management to monitor and optimize campaign performance, pacing, and profitability, ensuring that every initiative is executed precisely and contributes to the client's success.
- Primary Client Liaison : Serve as the main contact for clients, establishing and maintaining trust while fostering deep relationships, ensuring that the agency becomes an integral part of the client's strategic planning and execution process.
- Value Articulation : Communicate the mutual benefits of the client-agency relationship, showcasing how a strategic partnership with the agency leads to continuous improvement, innovation, and significant value for both parties.
- Business Development and Growth Support : Actively contribute to new business development and client retention strategies, playing a key role in the agency's growth by expanding the client base and ensuring the success and satisfaction of current clients.
- Industry and Marketing Vigilance : Maintain a vigilant eye on the latest trends, challenges, and the competitive landscape in marketing and the sectors served, leveraging this knowledge to provide strategic insights and maintain a competitive edge.
- Efficient Communication and Strategic Guidance : Utilize HubSpot CRM to track organic growth, focusing on overseeing client interactions and campaign development with precision. The Account Director is key in ensuring strategic alignment, emphasizing the importance of partnering with project management for operational support while concentrating on fostering client relationships and guiding the overall campaign strategy to achieve successful outcomes.
QUALIFICATIONS
COMPENSATION & BENEFITS :
Salary : $100,000-$115,000
Location : Nashville, TN
We offer attractive compensation along with a comprehensive benefits package that includes medical, dental, vision, life insurance, college loan repayment and savings contributions, and 401k matching. In addition, team members also enjoy the countless benefits, perks, professional development opportunities, and fun associated with our "Operation Awesome" career framework, which includes :
Salary : $100,000 - $115,000
