Who We Are. Calming Co. is a rapidly growing direct-to-consumer eCom startup in the dietary supplement space. Our flagship product, Ü Relax, has experienced massive success and we expect to continue the same trajectory throughout 2024 and beyond with the upcoming launch of Ü Focus and our recently launched Ü Sleep. We are a young and innovative company that is ever-changing and ever-growing but with one mission in mind - we’re dedicated to provid...