What are the responsibilities and job description for the Vice President of Marketing & Retail Growth position at Cantoni?
ABOUT CANTONI:
Founded in 1984, Cantoni stands as a symbol of luxury and sophistication in the furniture and design industry. Headquartered in Dallas, Texas, Cantoni is renowned for its exceptional quality, innovative design, and unparalleled customer service. With a strong legacy of elegance and style, Cantoni has grown from its local beginnings into a leading name in luxury furniture, continually setting standards in the industry.
ABOUT THE POSITION:
As the Vice President of Marketing & Retail Growth, you are responsible for the oversight of all creative content that drives the company's growth and footprint within the luxury furniture industry. This role requires an exceptional leader that can leverage their extensive background to manage a marketing team and determine overall marketing vision for the company. This role must ensure the Cantoni brand is relevant and enduring as Cantoni continues to expand its footprint into potential new markets.
RESPONSIBILITIES:
- Team Management: Manage and oversee the marketing department. This includes managing team goals to ensure organizational metrics are consistently met.
- Web Team Management; including digital spend with third party agencies.
- Performance Metrics Measurement: responsible for the tracking and analysis of all marketing campaigns. Deliver reports to Senior Leadership to demonstrate impact from marketing initiatives. Provide actionable insights to optimize future marketing strategies.
- Collaborative Leadership: Have a deep understanding of organizational sales goals and work in partnership with various departments to achieve optimal marketing efforts and promote marketing campaigns necessary to achieve high level success.
- Brand Engagement and Recognition: Establish brand initiatives that highlight Cantoni’s unique sales model setting us apart from competitors. Help shape the Cantoni brand identity by reflecting Cantoni’s continuous commitment to craftmanship, quality, and luxury.
- Determine and execute media plan and promotion campaigns for all locations.
- Oversee implementation and execution of social media campaigns.
- Manage and supervise all print production in-house.
- Supervise all video content with video team.
- Oversee all special projects for client home projects.
- Oversee all Marketing events: plan events throughout the year at all locations appoint teams to execute plan for in store events
- Develop a robust content calendar, ensuring a steady stream of engaging videos and photos for social media platforms and other marketing channels.
- Innovation and market trends: Innovate and implement new marketing technologies and platforms to stay ahead of industry trends.
- Other responsibilities: Supervise Internal newsletter and blog, database management including e-lists for Cantoni Group, eblast scheduling for Cantoni Group (and creation for Trade,) Social Media posting, co-op/vendor program, POS, collateral, website and web marketing programs, public relations, reputation management and customer service outreach
QUALIFICATIONS:
- Proven experience in Marketing leadership role, or in other managerial positions within the retail industry; luxury retail or furniture industry experience preferred but not required.
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- Demonstrated success in driving significant growth through marketing efforts.
- Relentless work ethic with a track record of achieving ambitious targets and driving business success.
- Exceptional leadership and team-building skills.
- Expertise in innovative marketing and branding strategies.
Join Cantoni and lead us into an exciting new era of growth and innovation. If you are a strategic visionary with a passion for luxury retail and a proven track record of success, we invite you to apply.