Vice President of Marketing

Emler Swim School, rapidly growing and continually providing exceptional service for young families in communities, seeks a Vice President of Marketing. Responsible for leading our marketing efforts and driving impactful strategies that fuel business growth. This executive plays a critical role in defining the Company’s brand identity, shaping customer engagement strategies, and ensuring the success of all marketing initiatives.  They thrive in a fast-paced, growing business, even amid significant change, balancing critical priorities and projects while implementing process changes and initiatives in a timely manner.  

ESSENTIAL FUNCTIONS 

• Provide Strategic Leadership. Develop and execute comprehensive marketing strategies that align with business objectives and drive market growth.
• Develop and Strengthen the Company Brand(s). Enhance the company’s brand position and ensure consistent messaging across all channels and touchpoints.
• Generate Demand. Implement and manage data-driven demand generation strategies, leveraging tools such as HubSpot to build a high-quality sales pipeline.
• Ensure a Best-in-Class, effective digital presence. Oversee the development and optimization of the company’s website and digital assets using platforms like WordPress, ensuring seamless user experiences.
• Provide and Effectively use Analytics and Insights to stay informed and drive results. Utilize GA4 (Google Analytics 4) and other advanced analytics tools to track campaign performance, refine strategies, and maximize ROI.
• Drive engaging and effective Content Marketing, including the creation of compelling content to engage target audiences and differentiate the brand in competitive markets.
• Data-Driven Decision-Making. Leverage analytics and reporting to understand customer behavior, optimize marketing initiatives, and ensure ROI across all campaigns.
• Customer Insights. Leverage market research and analytics to understand customer needs, monitor trends, and identify growth opportunities.
• Performance Metrics. Establish KPIs, track the performance of marketing initiatives, and optimize campaigns for maximum ROI.
• Digital Transformation. Lead efforts to enhance digital marketing capabilities, leveraging technology and data to reach target audiences effectively.

SUPERVISORY RESPONSIBILITIES

• Team Leadership. Build, mentor, and lead a high-performing marketing team, fostering innovation and excellence.
• Collaboration. Partner closely with Ops, IT, Call Center and other key stakeholders to align marketing strategies with company goals.

COMPETENCIES, REQUIRED SKILLS & ABILITIES

• Proven experience (10 years) as a marketing leader
• Demonstrated success in demand generation, digital marketing, and brand strategy
• Proficiency with marketing platforms and tools, including HubSpot, WordPress, and GA4, as well as CRM and marketing automation systems
• Possesses a deep understanding of market trends and the ability to craft and implement forward-looking strategies
• Strong analytical skills with a focus on data-driven decision-making and measurable results
• Comfortable leveraging technology to deliver cutting-edge marketing solutions
• Experience managing teams and budgets in a dynamic and results-oriented environment
• Action-oriented, skilled at prioritizing and getting things done quickly and effectively
• Exceptional communication skills
• Outstanding leadership skills, with experience successful leading an engaging a team 
• Excellent, proven organizational skills
• Competent collaborator and skilled cross-functional communicator
• Adept at interpreting analytics and metrics to guide decisions and achieve growth targets
• Culturally aligned with Emler’s values and mission

REQUIRED EDUCATION AND EXPERIENCE

• Proven experience (10 years) as a marketing leader
• Minimum BS/BA in Marketing or related field or equivalent work experience
• 5 years of analytics-driven decision making, with experience using metrics to drive decisions

PREFERRED EDUCATION AND EXPERIENCE

• Experience within a private equity-owned or fast-paced, growth-focused organization
• HubSpot, WordPress, GA4 experience a plus

Emler Swim School is an industry leader, and our team members are supported with great benefits. Benefits of this full-time position include: 

• Health, Dental and Vision Insurance
• 401k with 4% employer matching 
• Monthly phone allowance 
• Bonus potential (performance based)
• Free or discounted swim lessons 
• Discounted pet insurance
• Free employee wellness program

Salary : $200,000 - $235,000