About us. Charmed LA is a female-owned custom jewelry store, but with an interactive twist. We believe in the power of beauty and self-expression and we provide the perfect place to achieve both. In contrast to other jewelry shops, our store would provide an experience where customers can enter our space to design their own masterpiece, whether it be a necklace, anklet or bracelet. At Charmed LA, the customer is the artist. At our shop, customers...