What are the responsibilities and job description for the Paid Search Manager position at Compulse?
Compulse is looking for a highly skilled and motivated Paid Search Manager to oversee the day-to-day operations of our paid search team.
The Paid Search Manager is a key part of the paid media team at Compulse. The ideal candidate has a strong background in paid search and YouTube account management and optimizing towards unique KPIs. This includes maximizing conversions, improving CPAs, and other unique metrics. The ideal candidate has experience managing a team of search marketers and has strong project management skills. This person will be the main point of contact for both internal and external teams, and should have strong verbal communication and presentation skills.
This position reports to the Sr. Director of Paid Media.
Responsibilities:
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The Paid Search Manager is a key part of the paid media team at Compulse. The ideal candidate has a strong background in paid search and YouTube account management and optimizing towards unique KPIs. This includes maximizing conversions, improving CPAs, and other unique metrics. The ideal candidate has experience managing a team of search marketers and has strong project management skills. This person will be the main point of contact for both internal and external teams, and should have strong verbal communication and presentation skills.
This position reports to the Sr. Director of Paid Media.
Responsibilities:
- Responsible for strategic input and oversight across paid search portfolio of accounts to drive success
- Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations
- Lead internal and external communication with partners and clients. Ability to tell the right story with data
- Build and refine processes to benefit the paid search department
- Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.) to increase ROI
- Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency
- Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads)
- Coach and develop a team of search marketers, as well as balancing workload and staffing needs
- 6 years’ experience building and optimizing paid search campaigns in Google Ads, Microsoft Ads and YouTube
- Minimum 3 years of people management experience leading a team
- Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads)
- Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the paid search industry
- Strong ad copy writing skills for clients across multiple industries
- Ability to analyze and interpret data to optimize marketing ROI and performance
- Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
- Excellent presentation skills to audiences and clients of varying sizes and levels
- Strong organizational and project management skills
- Ability to work independently and as part of a team
- A proactive, solutions-orientated professional
- This is a hybrid role and requires in-office attendance in Hunt Valley, MD
- Google Ads Search Certification
- Microsoft/ Bing Search Certification
- Experience with 3rd party management tools (SA360, Kensoo/ Skai, Marin and others)
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
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