Promotions and Activations Manager - Tulsa Radio

Position Overview

The Promotions & Activations Manager for Tulsa Radio manages collaboration between sales, programming and digital content to create and execute events, contesting, sponsorships and marketing campaigns that drive revenue and/or listenership. The Promotions & Activations Manager manages a staff of Tulsa Radio full and part-time employees, who represent the stations in a B2B and B2C capacity.

Exceptional marketing, event planning, management, communication, leadership, analytical and digital skills are a requirement. Oversight of events and promotions will require working nights and weekends regularly.

Essential Duties and Responsibilities

Promotions: General

• Lead collaboration and brainstorm meetings across multiple departments to create, plan and execute promotions such as on-site promotional events, live broadcasts, concerts and digital marketing activation.
• Collaborate with the sales department to generate creative promotional mechanisms and sponsorship opportunities for clients that fit the client’s needs, but also support the ratings strategy and digital goals of each radio brand. Work directly with multiple internal teams (programming, sales and digital) to develop, manage and execute these multi-platform programs, with equal focus on clients and listeners.
• Partner with Program Directors to develop radio brand events and promotions to engage and grow audience
• Establish effective processes and planning meetings to ensure flawless execution of events and promotions
• Hiring, training, developing and evaluating performance of Promotions & Activation Lead(s) and a team of 10-20 part-time Activation Specialists
• Establish and foster strong relationships with local/regional concert and event venues, charities and community organizations and other partners
• Oversee department expense budgets
• Compose and create applications for various awards including but not limited to local and NAB awards

Promotions: Events and Equipment

• Manage all major on-site promotions and events from ideation through on-site execution, leading the team of Activation Specialists and working with location staff, vendors, etc. to execute flawless events ranging from appearances at client locations to station-owned concerts and festivals
• Work with the team to maintain all promotional equipment and vehicles
• Create engaging and unique activations for the audience at hundreds of events each year

Essential Duties and Responsibilities (continued)

Promotions: Contesting/Sweepstakes Legal

• Maintain updated legal guidelines, rules and releases for all contests and giveaways
• Work directly with CMG legal department to create customized agreements and contest/sweepstakes rules, and legal documents as needed

Promotions: Digital

• Manage promotional content on websites and digital applications for all radio stations (content creation, upkeep, events calendar, contests, etc.)
• Create, monitor and enforce company and cluster guidelines for promotions content and activation team posting on station social media pages
• Train promotions staff on social media policies and best practices

Marketing/Branding/Publicity

• Create, manage and enforce stations’ brand guidelines and style guides
• Manage marketing plans including media planning, creative direction, collaboration with outside agencies and/or media buyers
• Recap effectiveness of all campaigns based on Nielsen data
• Compose station press releases related to programming and promotional announcements and collaborate with CMG corporate on distribution
• Serve as main media contact for programming and promotional press events

NTR (non-traditional revenue)

• Create sales packages for all major event/NTR sponsorships, and work with sales to customize and pitch these sponsorships
• Track all sponsorships, project manage the execution of sold sponsorships and maintain accurate tracking of NTR revenue

Minimum Qualifications

• Minimum of 5 years successful experience in promotions, marketing or event planning
• Highly adaptable and professional
• Ability to participate in high-level client and corporate meetings as well as relating to audiences of our distinct radio brands
• Previous management or leadership experience
• Advanced skills in Microsoft Office, Photoshop, and social media platforms
• Proven ability to create, plan and implement multi-tiered marketing campaigns to achieve individual station ratings goals. Also monitor campaigns and recap to ensure the strategy was successful
• Strong organizational, planning, problem solving and decision-making skills
• Able to multi-task in a high-speed environment
• High work standards and degree of attention to detail
• Ability to work nights, weekends and holidays throughout the year
• Valid driver's license with clean driving record

Preferred Qualifications

• Bachelor’s Degree
• Prior experience in radio, television, agency, digital audio or media organization
• Understanding of the Nielsen radio ratings system and data
• Experience planning and executing large scale events
• Knowledge of Adobe Creative Suite and other latest generation Final Cut Pro and After Effects programs is a plus