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Communications Manager - Music & Lifestyle Job at DFL in New York

DFL
New York, NY Full Time
POSTED ON 2/28/2025
AVAILABLE BEFORE 5/25/2025

At Rockstar Games, we create world-class entertainment experiences.

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar Games is seeking a Communications Manager to join our in-house Communications team at our NYC headquarters. This is a unique opportunity to be a part of the global team responsible for developing and executing the strategic communications for a multitude of high-impact releases.

This role will focus on our music and lifestyle initiatives, including supporting the media outreach plans for the soundtracks and scores of our groundbreaking titles, alongside our releases for CircoLoco Records.

Candidates should possess a deep understanding of the music and lifestyle media ecosystem, with a proven track record of supporting high-yield campaigns. They will have the ability to cultivate and foster key partner relationships, secure top-tier publicity, think critically about press engagement from ideation to execution, bolster the team’s efforts through creative approaches to press impact and social visibility, and remain nimble amidst a changing media landscape.

The successful candidate will share Rockstar Games’ passion for advancing culture and entertainment, possess exceptional attention to detail, and an unwavering commitment to high-quality output no matter the task.

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.

WHAT WE DO

  • The Communications team leads, develops, and implements strategic communications for Rockstar Games, from product messaging to media relations and more.
  • We align with the Marketing team and larger Publishing department to formulate a distinctive vision for our titles and projects, including a multitude of high-impact releases ranging from product launches to studio albums.
  • We set the highest possible bar for brand recognition and media support, ensuring that our communications objectives are met and ultimately exceeded.

RESPONSIBILITIES

  • Execute creative and effective strategies for music and lifestyle campaigns consistent with Rockstar’s overall brand strategy and philosophy.
  • Bolster and evolve messaging for each stage of the Communications process for multiple formats, including proactive pitching and wider media distribution across press releases, social platforms, and more.
  • Prepare robust outreach plans with active maintenance of key relationships.
  • Secure press, publicity, and social media coverage of the highest quality for all Rockstar Games music and lifestyle initiatives, including the CircoLoco Records label.
  • Collaborate with multiple teams, including those within Marketing and the larger Publishing department, to formulate a distinctive vision for our titles and ensure our Communications objectives are met and ultimately exceeded.
  • Coordinate with external partners, such as artist management teams, PR agencies, and more.
  • Provide functional sentiment analysis reporting.
  • Comfortably balance and prioritize a wide variety of project-specific deliverables.

    • QUALIFICATIONS

  • 7 years of communications, new media, or marketing experience in the music industry.
  • A passion for music, film, games, art, design, and contemporary culture in general is essential.
  • Strong relationships in music and lifestyle press and partners.
  • Demonstrable knowledge of successful strategic marketing / communications campaigns across entertainment and culture.
  • Proven track record of objective-led and met campaigns and / or initiatives.
  • Comprehensive portfolio, including creative writing, accolades, and KPIs.

    • SKILLS

  • Exceptional planning, communication, and interpersonal abilities.
  • Thoughtful approach to all facets of work, with a genuine desire to achieve the best possible results, and above all, continue to learn.
  • An acute awareness of how to achieve wide-scale visibility across the media and social platform landscape.
  • A detail-oriented and organized approach to both autonomous and team-based workflows.
  • Ability to remain calm, cool, and collected in high-pressure scenarios, ultimately bringing a positive, solutions-oriented attitude to all interactions.

    • ADDITIONAL INFORMATION

  • Given the creative writing expected in this role, please note that a bespoke cover letter demonstrating how you meet the skills above is required when applying — further creative documentation and portfolios are highly recommended. We will not consider applicants who do not provide a cover letter.

    • HOW TO APPLY

    Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

    Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.

    If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

    The pay range for this position in New York State (inclusive of New York City) at the start of employment is expected to be between the range below

  • per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and / or equity awards, in addition to a full range of medical, financial, and / or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department / team performance, and market factors.
  • NY Base Pay Range

    • 92,900—$130,000 USD

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    Salary : $92,900 - $130,000

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