What are the responsibilities and job description for the Paid Media Strategist position at Engage Partners Inc.?
Paid Social Media Manager
Are you an experienced Paid Social Media Manager with expertise across all major social platforms, including Facebook, Instagram, TikTok, and LinkedIn? We are seeking a dynamic professional to lead our clients’ paid social media campaigns, from strategy to implementation, optimization, and performance analysis. If you’re a natural leader, client-focused, and thrive in a collaborative environment, this role is for you.
Key Responsibilities:
- Develop and execute comprehensive social media strategies across platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to drive lead generation.
- Recommend optimal audience targeting, KPIs/conversion events, and budgets for each client campaign.
- Collaborate with account management and creative teams to suggest ad format options and conduct A/B testing to refine future campaigns.
- Leverage advanced targeting and conversion tracking, including first-party data, in partnership with the analytics team.
- Ensure all campaign setups—including budgets, audiences, KPIs, and creative elements—are accurate before launch.
- Monitor social media metrics to assess performance, providing actionable insights and recommendations for continuous improvement.
- Work with the analytics team to deliver monthly and quarterly reports, offering learnings and future campaign strategies.
- Participate in client proposals and presentations to showcase expertise and campaign potential.
- Stay ahead of platform updates, emerging trends, and new opportunities to keep the agency and clients at the forefront of social media marketing.
What You’ll Bring:
- Expertise: Extensive knowledge of Meta, LinkedIn, and TikTok Ads is essential. Relevant certifications are a plus.
- Analytical Skills: Proficiency in Google Analytics and the ability to incorporate advanced tracking into campaigns.
- Technical Proficiency: Advanced computer skills, including Word, Excel, and PowerPoint.
- Leadership: Proven experience in mentoring and supervising junior staff members.
- Adaptability: A resourceful self-starter who thrives in a fast-paced environment and adapts to change effortlessly.
- Communication: Strong interpersonal skills and presentation abilities that inspire confidence and professionalism.
Requirements:
- A 4-year college degree or equivalent experience.
- 5 years of experience in paid social media management.
- Availability to work on-premises at our Long Island, NY office 3 days onsite with remote work 2 days a week..
- A collaborative team player with a positive attitude and a passion for delivering results.
Join us and take the lead in shaping innovative paid social media campaigns that drive results for our clients. Apply now to be part of our team!
