About Our Company. The new Fanatics Local retail division is the one-stop shop to serve the ultimate sports fan looking for curated pieces from today’s hottest sports and fashion brands for their local, regional, and collegiate sports teams. A division of Lids Sports Group, Fanatics Local is backed by the two leaders in the sports fan and fashion industry: Lids and Fanatics. Fanatics Local brings the best of Lids and Fanatics authentic jerseys, a...
