What are the responsibilities and job description for the Marketing Manager position at Griswold?
Are you a marketing enthusiast looking to make a significant impact? Join our team at Griswold as a Marketing Manager and help our community "live assured." We are seeking a dynamic individual to help deliver impactful marketing initiatives that strengthen our brand and reputation.
What we will expect from you:
Hybrid Workplace- most weeks you can work from home 3 days/per week
Flexible time off including 8 Paid Holidays, 6 Wellness Days, 2 Volunteer days to give back & vacation days that increase with tenure.
Access to Medical, Dental, and Vision Insurance
Company Paid Short Term Disability and Parental Leave
401k Retirement Plan with Employer Match
3-year Top Workplace Award-winning culture including ongoing professional development,employee recognition, career pathing, and meaningful interaction across teams.
You will be successful in the role if you:
Have 5 or more years of experience in marketing or a related field
Experience within a franchise or multi-location business is a plus
Bachelor’s degree in marketing or a related field
Strong understanding of digital marketing tools and platforms (ex: SOCi, GatherUp, Constant Contact).
Strong verbal and written communication skills
Excellent computer skills; proficient with Microsoft office and Adobe Creative Suite.
Experience with video production and editing programs
Substantial knowledge of marketing and advertising campaigns, especially social media advertising.
Strong knowledge of marketing and advertising campaigns
Creative, imaginative, inventive, and original
Works autonomously and takes initiative
Organizational skills and attention to detail
Excellent ability to adapt and succeed in fluid environments.
About Us: What does it mean to “live assured”? It means people enjoying the independence they want and the peace of mind they deserve. It is the promise we make to all our clients; one that we are confident making because of our team. With over 40 years of experience providing care in our local communities across the United States, Griswold operates in more than 170 locations in 32 states and has touched more than 100,000 families. As an industry pioneer, we have a unique position of trusted expertise and a quality team to assure the care we provide is personal. We are the living legacy of a remarkable woman who set out to help neighbors in need, not knowing what her passion would lead to many years later. Learn more here: https://www.griswoldcare.com/about/
Equal Employment Opportunity (EEO): Griswold is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status or military status.
What we will expect from you:
- Reviews & Reputation Management
- Manage vendor relationship (ex: GatherUp)
- Provide strategies to increase reviews and improve online reputation
- Monitor, measure, and report on review & reputation management programs
- Social Media Management
- Manage vendor relationship (ex: SOCi)
- Assist with strategy for multiple social media channels, including corporate, franchise, franchise development, and Jean Griswold Foundation
- Facebook, Instagram, Twitter, LinkedIn, TikTok, GBP
- Create content calendars, schedules, and publish content
- Maintain channels and manage engagement
- Update and maintain accurate network-wide online business listings
- Monitor, measure, and report on social media programs
- Production Support
- Assist with company production needs, including but not limited to:
- Monthly Town Hall Production
- Video Production
- Collaborate with vendor partners as needed
- Develop and edit videos as needed
- Manage & Maintain Studio
- Organize and track equipment
- Manage studio use for any video projects
- Photography (in the absence of professional photographer)
- Receive and assign tickets to appropriate marketing team members, including self
- Research, respond and close out marketing tickets assigned to self
- Attend and provide support at the National Conference and other events.
Hybrid Workplace- most weeks you can work from home 3 days/per week
Flexible time off including 8 Paid Holidays, 6 Wellness Days, 2 Volunteer days to give back & vacation days that increase with tenure.
Access to Medical, Dental, and Vision Insurance
Company Paid Short Term Disability and Parental Leave
401k Retirement Plan with Employer Match
3-year Top Workplace Award-winning culture including ongoing professional development,employee recognition, career pathing, and meaningful interaction across teams.
You will be successful in the role if you:
Have 5 or more years of experience in marketing or a related field
Experience within a franchise or multi-location business is a plus
Bachelor’s degree in marketing or a related field
Strong understanding of digital marketing tools and platforms (ex: SOCi, GatherUp, Constant Contact).
Strong verbal and written communication skills
Excellent computer skills; proficient with Microsoft office and Adobe Creative Suite.
Experience with video production and editing programs
Substantial knowledge of marketing and advertising campaigns, especially social media advertising.
Strong knowledge of marketing and advertising campaigns
Creative, imaginative, inventive, and original
Works autonomously and takes initiative
Organizational skills and attention to detail
Excellent ability to adapt and succeed in fluid environments.
About Us: What does it mean to “live assured”? It means people enjoying the independence they want and the peace of mind they deserve. It is the promise we make to all our clients; one that we are confident making because of our team. With over 40 years of experience providing care in our local communities across the United States, Griswold operates in more than 170 locations in 32 states and has touched more than 100,000 families. As an industry pioneer, we have a unique position of trusted expertise and a quality team to assure the care we provide is personal. We are the living legacy of a remarkable woman who set out to help neighbors in need, not knowing what her passion would lead to many years later. Learn more here: https://www.griswoldcare.com/about/
Equal Employment Opportunity (EEO): Griswold is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status or military status.
