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Director, Data Strategy

Havas Health Inc.
Madison, NY Full Time
POSTED ON 12/16/2024
AVAILABLE BEFORE 2/14/2025
Hybrid Agency : Havas CX Job Description Summary : As a Director, Data Strategy, you will be responsible for managing and delivering the data analytics scope of work for several clients focusing on data insights, executional success and delivery of exceptional customer service. Job Description : Data Strategy Director Our Experience Practice is dedicated to crafting exceptional customer experiences that drive tangible results for our clients. We harness the power of innovative technology, data-driven insights, and compelling content to forge meaningful connections between people and brands. Our approach encompasses: Innovative data ideation and solution design Creation of seamless, automated omnichannel experiences Implementation of robust measurement and optimization strategies Through these efforts, we address complex business challenges and deliver quantifiable success for our clients. Driven by a passion for innovation, we eagerly embrace the transformative potential of the future. Our expanding global data and analytics team, with its diverse skill set and specialist expertise, operates across multiple Havas agencies. This collaborative approach empowers us to continuously broaden our service offerings and meet the evolving needs of our clients. We're not just adapting to the future of customer experience – we're actively shaping it, ensuring our clients stay at the forefront of their industry. Overview of the role The Director of Data Strategy spearheads the development and implementation of data intelligence initiatives, fostering data-driven decision-making across the organization. It is a pivotal role that bridges the gap between clients and agency teams, addressing complex strategic and omnichannel marketing challenges through innovative use of data. Key Responsibilities: Strategic Data Leadership Craft and execute comprehensive data strategies aligned with client objectives Apply creative problem-solving to devise effective data-driven strategies Innovation and Thought Leadership Champion data planning and analytics across client portfolios and Havas network Stay ahead of industry trends and technological advancements Project Diversity Oversee a wide range of initiatives, from targeted campaign analytics to holistic omnichannel customer experience design Align all projects with client business goals and industry best practices Cross-functional Collaboration Cultivate trusted partnerships among analysts, strategists, client services, and operational teams Coordinate with diverse client stakeholders and external agency partners Business Acumen Identify and address client challenges through data-inspired solutions Develop compelling project proposals leveraging cross-functional expertise Day-to-Day: Data Solutions Development: Develop and present data-driven marketing strategies Align client business goals with actionable analytics plans Create and present customer journey frameworks Design and implement reporting and analysis processes Performance Measurement and Optimization: Establish frameworks for measuring marketing effectiveness Define KPIs, benchmarks, and targets Implement best-practice testing methodologies Campaign Management and Project Coordination Develop targeting plans and briefs for various stakeholders Optimize marketing activities based on data insights Work with project management to allocate resources effectively Manage timelines for data-related initiatives Client Advisory Serve as a trusted data expert for clients Stay updated on privacy laws related to data-driven marketing Keep abreast of emerging trends in data analytics and marketing technology The ideal candidate is a proactive, enthusiastic, and a highly collaborative professional capable of synthesizing complex data insights into actionable marketing strategies. The role demands a unique blend of analytical prowess, strategic thinking, and interpersonal skills to drive innovation and deliver exceptional results in a dynamic agency environment. This role offers a transformative opportunity to shape and execute innovative strategies that help transform customer interactions. Experience Proven Track Record: 7-10 years of data strategy expertise across agency, client-side, and/or consultancy environments Industry Proficiency: Demonstrated experience in data strategy and analytics for: Customer experience programs, Digital marketing initiatives, CRM and / or media Communication Excellence: Ability to translate complex data concepts for non-technical audiences Strong data visualization and storytelling skills Exceptional presentation development abilities Digital Acumen: In-depth understanding of the digital landscape and data-driven value creation for clients and consumers Strategic Planning: Expertise in end-to-end, multi-channel customer journey and campaign planning Collaborative Leadership: Proven ability to navigate challenging situations through effective collaboration Skill in building consensus across diverse teams Project Management: Demonstrated capacity to manage multiple projects simultaneously Meticulous attention to detail Strong time management and organizational skills Cross-Functional Experience: Success in projects spanning multiple disciplines Educational Background: Bachelor's degree from an accredited institution Desirable Qualifications: Pharmaceutical industry experience (beneficial but not mandatory) Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us. Please go to Consider me for Future Openings. About Us Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health & You Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.

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