Engagement Manager

Position Overview:
The Engagement Manager will be responsible for building and implementing strategies to enhance Hearty Roots’ visibility, strengthen relationships with donors and supporters, and foster community engagement. This role is brand new to our organization and will combine strategic communications, creative marketing, donor cultivation, and community outreach to elevate the organization’s mission, promote its programs, and engage with stakeholders to drive growth and sustainability.

Key Responsibilities:

Communications and Marketing

• Develop and implement an integrated communications and marketing strategy that aligns with the organization’s mission, vision, and goals.
• Oversee the creation of all marketing materials, including program promotion, newsletters, social media content, press releases, videography and website updates.
• Manage and curate content for social media platforms to promote programs, events, and organizational news.
• Write compelling, clear, and consistent messaging for internal and external communications that resonate with the program’s target audiences.
• Manage the organization’s website, ensuring it is current, engaging, and user-friendly.
• Track marketing efforts, analyze data, and make recommendations to improve outreach strategies.

Advancement

• Assist in identifying, cultivating, and stewarding relationships with individual donors and corporate sponsors.
• Develop and manage donor engagement strategies, including targeted campaigns, appeal letters, and online donation drives.
• Coordinate fundraising efforts, including major gifts, recurring donations, and special events.
• Ensure timely and thoughtful donor acknowledgment and recognition.
• Track and report on fundraising progress and success, ensuring alignment with organizational financial goals.

Community Engagement

• Coordinate and manage logistics and resources for several community-building events and gatherings throughout the year, serving as the primary point of contact for participants and volunteers.
• Work with staff and volunteers to ensure seamless event operations, including logistics, marketing, and post-event follow-up.
• Develop and manage event promotion strategies to ensure maximum participation and engagement.
• Establish presence and maintain relationships in mission-aligned membership organizations, (for example, Maine Outdoor Brands & Maine Youth Thriving)

Key Competencies:

• Relationship Building: Exceptional interpersonal skills with the ability to build trust and loyalty with donors, volunteers, and external partners.
• Strategic Thinking: Ability to develop and implement long-term engagement strategies that align with the organizational goals of a rapidly growing nonprofit
• Creative Vision: Innovative approach to event planning and public relations to attract new supporters.
• Communication Expertise: Strong written and oral communication skills, with the ability to craft clear, compelling messaging for diverse audiences.
• Attention to Detail: Ability to lead high-quality events and campaigns, maintaining precision and excellence.
• Leadership: Demonstrated ability to lead teams, manage volunteers, and collaborate across departments.

Qualifications:

• 5 years of experience in communications and marketing
• Proven experience in donor development and fundraising strategies
• Strong IT skills necessary to effectively take lead on squarespace website, Bloomerang database, and graphic / video design

To express interest in the Engagement Manager position, please complete the inquiry form on our website as a first step. heartyroots.org We are accepting responses on the form through March 15th. We will be in touch if a resume is requested of you.

Occasional evening or weekend work is required for some events or engagements.

This is a full-time position, with generous PTO and a modest health care stipend. We plan to provide full health benefits in 2026.

Questions? Email Haley Bezon: haley@heartyroots.org

Hearty Roots is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $52,610.00 - $60,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Evenings as needed

Work Location: In person

Salary : $52,610 - $60,000