What are the responsibilities and job description for the Senior Associate, Paid Search position at Huckberry?
As Senior Associate of Paid Search at Huckberry, you’ll report to our Sr. Director of Growth and will be responsible for the strategy, execution, and day-to-day maintenance and optimization of our paid search campaigns. We’re looking for someone with a strong analytical mindset who is highly organized and meticulous in their work. The ideal candidate is curious, a natural tinkerer, capable of drawing actionable insights from data, and has a bias for action and improving processes.
This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire
Responsibilities:
- Responsible for the strategy, execution and day-to-day maintenance and optimization of our Search advertising campaigns, specifically Google: Search, Shopping, Performance Max, Display, Discovery, and YouTube
- Design and execute tests, collect and analyze data, identify trends and insights to maximize our ROI in paid search campaigns
- Present channel performance, insights, and recommendations to management
- Partner with Tech and Data to optimize our SEO program
- Collaborate with our Product, Creative, and Brand Marketing teams on product launches
- Collaborate with our Editorial and Production teams to produce marketing materials
- 3-5 years running Google AdWords or other digital marketing channels
- 3-5 years running YouTube Specific Ad Funnels (Awareness, VAC, Sequencing, and TV)
- Experience in e-commerce and/or retail
- Strong experience with Google Analytics or other analytics/BI platforms
- Proficient in Excel (comfortable with pivot tables and other advanced Excel functions)
- Excellent communication and organizational skills
- Ability to present actionable insights to broader teams at Huckberry
- Great cross-functional partner
- Analytical mindset with the ability to think through difficult problems
- Knowledge of Search Engine Optimization (SEO) best practices
- Medical, Dental, Vision benefits
- 401(k) and employer match
- WFH flexibility
- Sabbatical Leave
- Summer Fridays
- Mental health resources
- Paid Parental Leave
- Paid Time Off & Paid Sick Leave
- Volunteer Time Off
- Generous employee discount
Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you.
Want to get to know us better? Check out our:
- Journal: https://huckberry.com/journal
- YouTube: https://www.youtube.com/c/Huckberryco
- Instagram: http://instagram.com/huckberry
Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.
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