Email and Technical Copywriter

Hyperlite Mountain Gear designs and builds the world’s best backcountry gear including packs, tents, and accessories, and we’re looking for a new passionate team member.  Hyperlite is trusted by the adventurers who depend on their equipment for success, safety, and survival. So, if you’re looking for a path into the outdoor industry and want to be a part of the brand that’s transforming the way people explore the backcountry, we might be a new fit for you.

We’re currently looking for an Email and Technical Copywriter at Hyperlite Mountain Gear who can develop clear, compelling copy that communicates our brand’s value in a straightforward, engaging way. Reporting directly to the Creative Manager, this role will focus on writing persuasive, conversion-focused email campaigns, product descriptions, and landing page content that resonates with our audience’s needs. The ideal candidate will bring a passion for the outdoors and a deep understanding of how to optimize messaging for simplicity, clarity, and selling power.

Reporting Relationships:

Reporting to the Creative Manager, with strong cross function collaboration and working relationships with the Marketing and Sales teams.

Key Responsibilities:

• Email Campaign Development: Write, test, and build email campaigns that capture the brand’s voice and drive conversions. Craft subject lines, preview text, and CTAs to maximize open and click-through rates.
• Simplify Technical Language: Take complex technical specifications and features and distill them into benefit-driven language that’s easy to understand, engaging, and relevant to our audience.
• Product Descriptions: Write compelling, accurate product descriptions that communicate the features, benefits, and unique aspects of Hyperlite Mountain Gear’s products, highlighting our commitment to lightweight, high-performance design.
• Landing Page and Web Copy: Work with the Creative Manager and Dir of Website and Analytics to develop landing pages that drive conversions, using concise and persuasive copy to highlight product value and inspire action.
• A/B Testing and Optimization: Conduct A/B testing on email content and continuously improve based on performance metrics to ensure content resonates with the target audience.
• SEO and Keyword Integration: Incorporate basic SEO best practices and keywords into copy to improve organic visibility and reach.
• Brand Voice Consistency: Maintain Hyperlite Mountain Gear’s unique voice across all content, ensuring that each message aligns with our brand ethos of simplicity, durability, and purpose.
• Cross-Team Collaboration: Collaborate with the product, marketing, and creative teams to gain insights on product specifications, target audience, and campaign goals, tailoring messaging to meet business objectives effectively.

Required Skills and Qualifications:

• Experience: 3 years in copywriting, specifically with a focus on email marketing, product descriptions, or technical content. Experience with outdoor, lifestyle, or technical products is a plus.
• Writing Mastery: Exceptional writing and editing skills, with a talent for simplicity and a keen eye for detail.
• Technical Understanding: Ability to grasp technical details quickly and explain product features in a compelling, benefit-driven way for a non-technical audience.
• Sales and Conversion Focus: Strong understanding of how to write copy that drives sales, engages readers, and encourages them to take action.
• Data-Driven: Experience with A/B testing and interpreting data to refine and improve email and copy performance.
• SEO Knowledge: Familiarity with SEO best practices and the ability to naturally integrate keywords into copy.
• Email Marketing Platforms: Proficiency in email marketing tools such as Klaviyo, and familiarity with Google Analytics.
• Project Management: Strong organizational skills and the ability to manage multiple projects, deadlines, and priorities.
• Adaptability: Flexible and able to adjust tone, style, and approach to fit different audiences and project requirements.

Preferred Skills:

• Experience with outdoor brands, e-commerce, or lifestyle products.
• Basic HTML/CSS skills to aid in email formatting.
• basic graphic design skills using Adobe Photoshop/Illustrator.
• Familiarity with customer journey mapping and lifecycle email strategies.

What’s in it for you?

Besides working for the leader in ultralight outdoor gear, with huge revenue growth and a team of smart, motivated, and collaborative associates, you get:

• Competitive compensation package
• Health & Dental Insurance
• Deep discounts on all gear
• Flexibility

Interested? We hope so! Submit an application and we’ll be in touch. 

Equal Opportunity Employer

We created Hyperlite Mountain Gear with a commitment to providing jobs and career paths in Maine. It is our policy to consider all applicants for employment on the basis of his or her qualifications for the job without regard to age, sex, race, religious creed, color, marital status, disability, veteran status, sexual preference, national origin, or citizenship. We actively pursue this policy in all aspects of employment including hiring, promotion, transfer, termination, recruitment, rates of pay, and selection for training, and general treatment during employment. We do reserve the right to refuse to hire or continue the employment of undocumented workers. Being an equal employment opportunity employer is not only a legal principle; it is a moral commitment as well.

Salary : $70,000 - $75,000