What are the responsibilities and job description for the Media Analytics Manager position at ICON International, Inc.?
Manager, Media Measurement & Insights
JOB WILL BE LOCATED IN FT. LAUDERDALE, FL or STAMFORD, CT
ICON International, recognized as one of the 25 Best Places to Work in Connecticut, is seeking a highly skilled Manager, Media Measurement & Insights to join our team. This role will focus on leveraging machine learning, statistical modeling, and data-driven insights to optimize marketing strategies, measure campaign effectiveness, and enhance audience engagement. The ideal candidate will work with large datasets, support the development of predictive models, and collaborate with cross-functional teams to improve marketing ROI.
Responsibilities
Media Effectiveness Support
- Assist in developing and implementing predictive models to assess media effectiveness, helping optimize marketing spend and campaign performance.
- Collaborate with third-party measurement vendors to support marketing mix modeling (MMM) and multi-touch attribution (MTA), measuring the impact of various media channels, including digital, TV, social, and out-of-home (OOH).
- Contribute to the design and execution of A/B tests and lift studies to evaluate media ROI and campaign effectiveness.
- Work with large-scale media consumption and advertising datasets, supporting the integration of first-party, third-party, and syndicated data sources.
- Assist in building and maintaining real-time dashboards and automated reporting tools to track media performance KPIs, such as reach, conversion rates, and customer acquisition costs.
- Collaborate with clients, strategy, and media teams to provide data support for optimization workflows and tactics.
- Implement machine learning techniques to forecast ad performance from channel to creative level.
- Stay ahead of industry trends in ad tech, paid advertising, and ad effectiveness trends to contribute insights and recommendations.
Supporting Business Intelligence Solutions
- Work cross-functionally to support the establishment of scalable analytics frameworks, assist in automating reporting, and contribute to data-driven decision-making.
- Assist in the implementation and optimization of BI tools (Domo) to enable self-service analytics for teams.
- Ensure data governance, quality, and security standards are met while supporting compliance with industry regulations.
- Contribute to data transformation initiatives by assisting in the development and execution of analytics-driven strategies that align with business goals.
Qualifications
- Experience: 5 years in data science, business intelligence, or data analytics roles.
- BS or MS degree in Data Science, Business Analytics, Computer Science, or a related field.
- Hands-on experience with predictive analytics, machine learning, and statistical modeling.
- Strong understanding of business processes, KPIs, and performance metrics.
- Media analytics experience preferred.
- Proactive problem-solving mindset with a willingness to persist through challenges, troubleshoot errors, and refine approaches.
