What are the responsibilities and job description for the SEO Specialist position at IKEA?
WHY WE WILL LOVE YOU
-Extensive knowledge of the content strategy for SEO
-Intermediate understanding of Search Engine Marketing (SEM)
-In-depth knowledge of digital analytics and related KPIs, as well as data handling and manipulation
-SEO-specific tools knowledge (e.g. GSC, BrightEdge, Majestic SEO, crawlers etc.)
-Strong knowledge of Content Management System (CMS) tools, debugging HTML, AMP &PWA implementation, JavaScript and CSS
-Digital communication knowledge blended with IKEA tone of voice
-Fundamental knowledge of traffic acquisition, content optimization and conversion
-Up-to-date knowledge of customer behavior, trends, digital best practices, tools and methods
-Bilingual (English/Spanish)
JOB TYPE: Permanent, full-time, hybrid. Three days a week at our offices in Conshohocken, PA. Two days remote. There is no relocation offered with this role.
BENEFITS ELIGIBLE: Yes
SALARY: The salary range for this position is $84,868,00-$123,418.00
"Thank you for your interest in applying for this role. Please be aware that this is a Sensitive Position. The successful candidate will be required to complete a background check and a drug test as a condition of employment for this role."
WHAT YOU'LL BE DOING DAY TO DAY
As a Search Engine Optimization Specialist, contributing to IKEA’s goals for growth and positioning by improving the visibility of our website content in digital channels , you will:
Provide SEO (search engine optimization) expertise across all digital channels.
Analyze, review and implement SEO content changes and strategy to the digital channels, to increase visibility of our content on all major organic search players.
Research, analyze, benchmark and follow up the category content area and implement recommendations by constantly being updated on new platform algorithms.
Perform ongoing keyword research and content copywriting with deep knowledge of the country market. Collaborate with other internal departments to ensure quality content is being implemented across campaigns and platforms.
Regularly report on SEO key performance indicators and insights to inform performance and planning of website content.
Work with content editors, web specialists, merchandisers and other departments to drive SEO in content creation and optimization and recommend content improvements.
Contribute to and collaborate on global SEO projects.
Collaborate closely with SEM (paid search) to find the best balance across organic and paid search for content and landing page opportunities.
Contribute to an environment where IKEA culture is a strong and living reality that embraces the diversity of co-workers and customers.
TOGETHER AS A TEAM
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
At IKEA, taking care of our co-workers and their dependents is a top priority. That’s why we offer our eligible, regular co-workers (part-time and full-time) a full menu of benefits and perk options to help everyone maintain work and life balance, be well and plan for their future. Join our team and enjoy these benefits and so much more!
• Generous paid time off, holiday and sick time
• WiselyPay – get earned wages up to two days early
• Paid parental leave (up to 16 weeks)
• KinderCare tuition discount
• Retirement and bonus plans
• Co-worker discount, meal deal, and referral bonus
• Pet insurance program
• Education assistance and learning programs
• Safety shoe reimbursement
• 24/7 telehealth visits
• Dental and vision plans
• Medical and Rx plans (must work min. 20 hrs/wk)
• A fun and inclusive work environment
The starting rate/ salary for this position ranges from 84868 USD to 123418 USD and will be based on relevant work experience.
-Extensive knowledge of the content strategy for SEO
-Intermediate understanding of Search Engine Marketing (SEM)
-In-depth knowledge of digital analytics and related KPIs, as well as data handling and manipulation
-SEO-specific tools knowledge (e.g. GSC, BrightEdge, Majestic SEO, crawlers etc.)
-Strong knowledge of Content Management System (CMS) tools, debugging HTML, AMP &PWA implementation, JavaScript and CSS
-Digital communication knowledge blended with IKEA tone of voice
-Fundamental knowledge of traffic acquisition, content optimization and conversion
-Up-to-date knowledge of customer behavior, trends, digital best practices, tools and methods
-Bilingual (English/Spanish)
JOB TYPE: Permanent, full-time, hybrid. Three days a week at our offices in Conshohocken, PA. Two days remote. There is no relocation offered with this role.
BENEFITS ELIGIBLE: Yes
SALARY: The salary range for this position is $84,868,00-$123,418.00
"Thank you for your interest in applying for this role. Please be aware that this is a Sensitive Position. The successful candidate will be required to complete a background check and a drug test as a condition of employment for this role."
WHAT YOU'LL BE DOING DAY TO DAY
As a Search Engine Optimization Specialist, contributing to IKEA’s goals for growth and positioning by improving the visibility of our website content in digital channels , you will:
Provide SEO (search engine optimization) expertise across all digital channels.
Analyze, review and implement SEO content changes and strategy to the digital channels, to increase visibility of our content on all major organic search players.
Research, analyze, benchmark and follow up the category content area and implement recommendations by constantly being updated on new platform algorithms.
Perform ongoing keyword research and content copywriting with deep knowledge of the country market. Collaborate with other internal departments to ensure quality content is being implemented across campaigns and platforms.
Regularly report on SEO key performance indicators and insights to inform performance and planning of website content.
Work with content editors, web specialists, merchandisers and other departments to drive SEO in content creation and optimization and recommend content improvements.
Contribute to and collaborate on global SEO projects.
Collaborate closely with SEM (paid search) to find the best balance across organic and paid search for content and landing page opportunities.
Contribute to an environment where IKEA culture is a strong and living reality that embraces the diversity of co-workers and customers.
TOGETHER AS A TEAM
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
At IKEA, taking care of our co-workers and their dependents is a top priority. That’s why we offer our eligible, regular co-workers (part-time and full-time) a full menu of benefits and perk options to help everyone maintain work and life balance, be well and plan for their future. Join our team and enjoy these benefits and so much more!
• Generous paid time off, holiday and sick time
• WiselyPay – get earned wages up to two days early
• Paid parental leave (up to 16 weeks)
• KinderCare tuition discount
• Retirement and bonus plans
• Co-worker discount, meal deal, and referral bonus
• Pet insurance program
• Education assistance and learning programs
• Safety shoe reimbursement
• 24/7 telehealth visits
• Dental and vision plans
• Medical and Rx plans (must work min. 20 hrs/wk)
• A fun and inclusive work environment
The starting rate/ salary for this position ranges from 84868 USD to 123418 USD and will be based on relevant work experience.
Salary : $123,418 - $8,486,800
