What are the responsibilities and job description for the Manager Digital Marketing position at insightsoftware?
In the capacity of a Digital Marketing Manager your role encompasses the management of all digital strategy and execution at the Business Unit level including the product portfolios within. You will develop and implement comprehensive digital marketing plans to drive business growth and achieve marketing goals. You will ensure the effective utilization of various digital channels optimizing them for maximum reach and engagement.
Your responsibilities will include overseeing digital campaigns analyzing performance metrics and making datadriven decisions to enhance marketing effectiveness. You will collaborate with crossfunctional teams and liaise with senior leadership in product sales marketing and other departments to align digital strategies with overall business objectives and ensure cohesive messaging across all digital touchpoints.
As a Digital Marketing Manager you will :
- Be the crossfunctional lead and main point of contact for digital within the BU collaborating with leaders in product sales marketing and more.
- Collaborate with both BUassigned paid media and shared web SEO and social media specialists on campaign strategy execution optimization and reporting.
- Analyze digital performance metrics providing regular reports and insights to stakeholders.
- Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives.
- Oversee website optimization efforts to enhance user experience and increase conversion rates.
- Be responsible for driving digital results for the BU Marketing team and organization based on established MQL pipeline and booking goals.
- Stay uptodate with industry trends and emerging digital marketing technologies to maintain a competitive edge.
- Research and evaluate channel expansion opportunities.
- Oversee the overarching A / B testing strategy for the Business Unit.
Qualifications :
Preferred :
Core Values :
Additional Information :
All your information will be kept confidential according to EEO guidelines.
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Remote Work : Employment Type :
Fulltime
